My most successful writing experience Essay

Each individual would have somebody they admire, a good example that would help shape and form them into improving as an individual. On the off chance that I am in any capacity a superior individual, at that point I was, I owe this to my late dad. It is in reality a direct result of him, I am who I am today. He knew my every imperfection yet he saw the positive qualities in me. I was to be sure my daddy’s young lady and consistently liked to stay as such. I saw a companion in him and not only a dad figure. In him I could trust and be open pretty much anything. He gave me all that one might request, material as well as direction and guidance. He had consistently attempted to improve me into an individual, never neglecting to help my fantasies and desire. One thing I am thankful for is that he generally caused me to feel that I was the best blessing he has ever gotten from God and that encouraged me to cause others to feel increased in value. My dad encouraged us righteousness till the day he kicked the bucket. He had confidence in absolution and being unassuming. Through him, I have additionally figured out how to be idealistic in all things and that regardless of how awful things may appear, there is promising finish to the present course of action. With him being gone, the main thing that supports me is that I am fortunate I had an incredible dad like him dissimilar to other terrible kids who never had guardians. After completing secondary school, I made a rundown of universities that I was intending to select into and to be perfectly honest, Segi College wasn’t top five. However, the second I ventured foot into the grounds, I can't depict the amount I love being here. My initial not many long stretches of school have been quite stunning; my classes are intriguing, my speakers are laid back and the inclination here is mind boggling! My initial introduction of school was that it would have been a ton like secondary school, then again, actually there would be more work and assignments obviously. I was expecting that coursework would be madly troublesome and would be difficult to finish. Be that as it may, I have turned in a couple of undertakings on schedule and trust me, there is no preferable inclination over delivering a task that you have been slaving on for some time! I am anticipating meeting new individuals in class and joining clubs that the school brings to the table. It is more earnestly to make companions in school since individuals don't generally converse with one another however I am certain in the event that I open up a tad and bite the bullet I will make companions a lot simpler. I accept that the following four years will truly be the greatest long periods of my life. I recall that day, and why it was so dim and despairing. Everybody talked inâ silence, some had tears in their eyes that even a grin given was distinctly to mourn each other. Being the most established kid, I was to give a tribute at my daddy’s memorial service and in spite of having numerous beneficial comments about him, I was dumbstruck. I sat in my room, with paper and pen in my grasp, looking capriciously over the room until a little blue book got my attention. There it was, perched around my work area, my diary which has been a propensity for mine as far as I could recollect. I would compose a great deal, out of happiness, of outrage, of distress and even out of fatigue. I got it and flipped through the pages. Tears began moving down my cheeks. In it, I had mixed recollections of my daddy, the ones that could make me chuckle or even grimace. It was practically similar to a whole Facebook course of events of my existence with his quality in it. I could hear the minister getting out for the burial service to start. In a split second, I began writing my commendation on the bit of paper. I out of nowhere realized what to state. Quietly, I expressed gratitude toward my diary. It may not be the best understanding material however it was certainly one I am appreciative for and pleased with. The one that showed me, keeping a note on the littlest things in life may be a gift later on.

Problems Of Using Computers Essay Example | Topics and Well Written Essays - 1000 words

Issues Of Using Computers - Essay Example Further, workers couldn't hold fast to consenting to cutoff times in light of the fact that the PCs are running delayed with the absence of memory on these frameworks. The present program is obsolete and causes the issue of getting to significant reports sent to them from other significant customers. The IT department’s assessment discovered that the business is experiencing the absence of updates on current innovation. We, as individuals from the IT office, subsequently recommend that PC frameworks ought to be refreshed so representatives could play out their activity all the more productively and furthermore empower an expansion in the profitability of the organization. This would bring about generous enhancement for the budgetary status of the business all in all. Issues The accompanying issues have been noted from the present PCs: (1) Lack of memory and along these lines absence of capacity limit with respect to information. The impacts of this issue are as per the followi ng: (a) representatives to carry individual hard drives to work to empower them to finish their every day undertakings on schedule; (b) work is finished at a more slow pace for the workers since they are spending half there day trusting that information will be transferred. (c) the greater part of the information on these PCs is significant data for the organization and ought not be erased. (2) The present programming on these PCs is obsolete. ... On the off chance that new PCs were bought, new programming comes introduced with the PCs and all the present issues would be fathom related with the present PC frameworks. Proposed Solution The proposed arrangement is to purchase new PCs from Dell at an expense of $1400 per PC. The new PCs are quicker, have more prominent memory, and the provided cost estimate incorporates new forms of the product. Likewise, the new PCs have bigger screens. Dell will send programmed refreshes yearly to the new programming if the new equipment is bought. W hat's more, the old PCs can be given to Friendly Elementary School in the Long Beach Unified School District. You’ve addressed Mr. Robert Gonzales, Principal of Friendly School, and their offices individuals will come get the old PCs. This would mean a tax benefit for Good Day Real Estate, just as great advertising for Good Day, Inc. The new PCs could show up inside 30 working long periods of being requested. The Good Day IT faculty realize how to introduce the PCs. Pressing of the old PCs, unloading the new PCs, and introducing the new PCs would take four days. System Purchasing these PCs from Dell guarantees the organization modern programming each year free. This will permit representatives to have a lot of memory to play out their position at increasingly gainful levels. There is sufficient memory on the new PCs to take care of the characterized issues and individual gadgets will never again be expected to perform every day assignments inside the organization.

The Essay Experts Top 10 Lists of 2014

The Essay Expert’s Top 10 Lists of 2014 This is the time of year where typically I share LinkedIn’s list for the past year of overused buzzwords. Sadly, no such list has been issued this year. While one enthusiastic reader encouraged me to create my own list, I don’t have the analytical tools to discern the most popular words and phrases in LinkedIn profiles throughout the world. So I am appeasing myself with sharing a list of lists that span a range of topics, from LinkedIn to love. Here are some lists I will refer back to as 2015 unfolds. The first five are related to my professional wheelhouseâ€"job search and LinkedInâ€"and the second five run the gamut on more personal topics! 10 Data-Driven Steps to Dominate LinkedIn Publishing. This list is a must-have for anyone publishing articles on LinkedIn. I was just reminded to publish my posts on Thursdays â€" and to write longer articles! Top 7 Mistakes You Didn’t Know You Were Making On LinkedIn. This one comes from yours truly and it’s a must-read if you didn’t catch it the first time around! You will get some good reminders here whether you’re a beginning or more advanced LinkedIn user. The 25 Hottest Skills of 2014 on LinkedIn. As LinkedIn opines, “If your skills fit one of the categories below, there’s a good chance you either started a new job or garnered the interest of a recruiter in the past year.” By the Numbers: 120 Amazing LinkedIn Statistics. This article provides a treasure trove of LinkedIn-related numbersâ€"and a compelling argument for why every professional needs a compelling and complete LinkedIn profile! 14 Job Search Predictions for 2015. Fourteen career experts offer their wisdom on the 2015 career landscape in this value-packed article! Non-Job Search Related Listsâ€"Time-Saving Tools, Communication Tools, and More! The 10 Best Time-Saving Tools of 2014. I am inspired to start using some of these tools and start planning for how to use all those extra hours! 50 New Year’s Resolution Ideas And How To Achieve Each Of Them. This list is reassuring in that it lets me know I’m not alone in the goals I set for my life. And what great resources for achieving each of them! 20 Alternative Uses For Common Household Items. Did you know that petroleum jelly can keep your car doors from freezing shut and that raw honey is an antibiotic? That’s just a taste of the extremely useful tips offered in this article! 20 Life Skills to Keep Peace in Your Relationship. These self-awareness and communication skills will create healthy relationships with romantic partners, family and friends. I know I am doing the right thing when I see these skills improving in myself and the people around me! Top 100 Best Places to Live. I like this list especially because I live in the #1-ranked city â€" Madison, WI!! I also know that a lot of people reading this blog might be considering relocation, and lists like these are useful resources as you choose your next home. I also want to give a mention to 25 of the Most Creative Sculptures and Statues from Around the World, sent to me by my publicist Scott Becher. I’m sharing it, well, ‘cuz it’s cool and will exercise a different part of your brain. What’s your favorite list from 2014? Please share! I’m planning to make this an annual blog, so if you have candidates for the list as 2015 unfolds, please send them my way!

Ways Of Live Forever By Ancient Egypt And Greek Culture

Ways to Live Forever Throughout the centuries we see how diverse the human mind can be when it comes to pressing issues and perhaps one of the most prevalent topics we encounter is the question of immortality. Different regions have their own definitions of what constitutes as immortality and many of them are vastly different. Ancient Egypt and Greece had. Egyptian and Greek culture both had vivid interpretations of immortality as seen through their literary writings and their treatment of everyday life, but both ideals are still expressed in present society. Slight overlaps are seen in Egyptian and Greek cultures in their views of life as a whole. However, when it came to the importance of life and what was required in life these cultures diverged drastically For the Egyptians, the purpose of life and death entailed achieving balance with the gods and â€Å"[nourishing] the seeds of the divine within [them] all† (â€Å"Ancient Egyptian Mythology†). The ancient Egyptians wanted to live good lives so they could pass the â€Å"weighing of hearts† ceremony (Tehuti Research Foundation). They believed they all had an assigned role in the community and by accomplishing it and acting as a good citizen, their heart would reflect their efforts when they died. Something clear about Egyptian society is that they thoroughly enjoyed life. From active sports like hunting to tomb paints and banquets, there is evidence supporting a leisurely mentality (Brewer). However, there where differingShow MoreRelatedSimilarities Between Ancient Egypt And Ancient Greece1103 Words   |  5 PagesAncient Egypt (3000 BCE – 30 BCE) and Ancient Greece (1200 BCE – 146 BCE) based their entire lives around their religious beliefs. These beliefs led to their religious practices which were included in every aspect of their lives. Since ancient Greece’s and ancient Egypt’s beliefs differ greatly, endless differences can be shown between their religious practices. However, between the two cultures, many surprising similarities can be seen in these religious practices despite the tremendous differencesRead MoreThe Great Pyramid Of Giza1382 Words   |  6 Pagesonly educate myself further in the humanities of Ancient Egypt but to also get a better understanding of how the art relates to the people an d their lives, I will do so by examining how and when The Great Pyramid of Giza and the surrounding pyramids were built, then how the culture of the people at the time influenced the making of the pyramid, and finally I will discuss how my research of the pyramid has influenced my understanding of the culture. Text: The Great Pyramid of Giza was built in theRead MoreThe Afterlife Essay1607 Words   |  7 Pagescrawl on four legs, walk on two feet, and then walk with a cane. Birth. Life. Death. These are the three stages we as humans go through. We are born into this world, live it to the fullest and then die of old age. Death is inevitable. We try so hard to prolong and avoid death but eventually we all die and rot away. Depending on time, culture, and religion death has a different meaning. In some places death is seen as the end of life and is feared, while in other places death is a new beginning and isRead More Ancient Egypt Essay6218 Words   |  25 PagesAncient Egypt Ancient Egypt is located along the Nile River of Northeastern Africa. More specifically, it is the territory where ancients Egyptians lived in the valley of the delta and the Nile. It was a thriving civilization for more than 3,000 years, from about the time of 3300 BC to 30BC. The culture of Ancient Egypt is identified and very well known for many aspects of their ways of life. Considering the time period, they were very technologically advanced. This can especially be seenRead MoreThe Bible Is True Essay1099 Words   |  5 Pagesit to be guide to our faith. We would have to embrace the notion that there are specific assertions about Gods faithfulness and how we should live our lives and reciprocate. These contentions may appear somewhat intricate, but recognizing its intricacies is a way not of evading commitment to the Bible s truth however of fully addressing to the complex ways in which the Bible is true. Let’s contemplate the rapport between truth and meaning: the truth of a testimonial or a book hinges on what it meansRead MoreThe Afterlife Of Ancient Greece1955 Words   |  8 Pages The Afterlife of the Ancient Greeks A Classical-Styled Argument Katie Vokes ENGL17889GD Jennifer Chambers December 12, 2015 The Afterlife of Ancient Greece Where do we go when we die? This is a question that most people—spiritual or not—ask themselves at least once within their lifetime. In reality, this question is likely to never be answered, but is nevertheless an exciting area for study. Every culture, every religion and every individual person has some type of theoryRead MoreEuropean History Midterm Exam 1. Compare and Contrast Two Ancient Civilizations I was interested2800 Words   |  12 PagesExam 1. Compare and Contrast Two Ancient Civilizations I was interested and delighted to learn about all the different civilizations we as a class went over in the first weeks of class, but there were two groups that I was really amazed with. These two ancient civilizations were none other than the Egyptians and Greeks. Both civilizations lasted for a long period of time, and lay important stepping stones to many of the worlds’ future civilizations. Military Ancient Egypt’s military consisted bothRead MoreEssay on The Importance of Moderation in Greek Philosophy1842 Words   |  8 Pages Aristotle, the ancient Greek philosopher, once said that all men possess by nature a craving for knowledge. This idea has been explored for thousands of years within various cultures throughout the world. Within Aristotles own culture, many greek myths were developed that pondered the idea of the constant search for knowledge. One of the most famous perhaps is the myth of Daedalus and Icarus. This myth tells the classic story of a man, Daedalus, who wishes to escape the island of Crete withRead MoreThe Greeks, Non Greeks And Expressions Of Humanism2001 Words   |  9 Pages A. Greeks, Non-Greeks and Expressions of Humanism Throughout history, the concept of humanism has changed and in a way evolved over the years. Many believe that humanism began with the early Greek civilizations, but there are many instances of non-Greek expressions of humanism. From Hammurabi’s Code in Mesopotamia, to the Romans art and sculptures, and lastly the way the Egyptians viewed their Pharaoh’s as leaders with supreme importance. Humanism is a term that has become synonymous with humanRead MoreAncient Egypt: Introductory Speech3464 Words   |  14 PagesANCIENT EGYPT By Jessica Maimoun Introductory Speech Good morning Miss Separovic and fellow Classmates, its Monday’s first spring of 2010, but before i get carried away by god’s gift to humankind let’s get to work. Today I’m here to share with you, a bit about what i have been researching over the past few weeks. In case you didn’t know, it’s about ancient society’s beliefs, myths, gods and Religion. But today i will be focusing, in particular on Ancient Egypt.

The Limitations Of Standardized Testing Essay - 705 Words

The limitations of â€Å"standardized testing† as a rigid and narrow criterion for gauging the educational capabilities of students in public education. The criterion for standardized testing relies on narrow areas of knowledge that define a hierarchical imposition of â€Å"intelligence† testing that forces the student to perform ion a constrained academic environment. This type of testing has become a mechanized tool to reject the individual needs of the student in a linear testing methodology. The importance of a more diversified and individual style of education must address the talents of the student in relation to a broader system of education. Therefore, the problem of â€Å"one-size-fits-all† in standardized testing forces the student to take a test that generalizes educational standards in the public school system. In essence, an analysis of the individual needs of the student define the problem of a â€Å"one-size-fits-all† system of standardize t esting in modern American school system. The problem of standardized testing in the American public system is founded on the systemic generalization of student’s intelligence. These tests are often engineered to the student through an uncreative and linear evaluation of their knowledge base. In this manner, standardized testing only measures a small range of cognitive and mental capabilities of the student, which often focus on writing, reading, math, and the sciences: â€Å"The obsession with raising student standardized test scores is leadingShow MoreRelatedThe Limitations Of Standardized Testing940 Words   |  4 PagesThe necessity for standardized testing has continuously been a widely held debate amongst educational professional. Individuals have argued whether standardized testing is the appropriate technique to measure educational requirements since the 1800’s. Standards validate all schools are teaching on a similar level, and ascertain students are given an equal opportunity to excel in the future. However, people contend standardized testing drive teachers to teach merely to take a test and not teachRead MoreTesting Controls Much Of The Academic Career Of A Student1203 Words   |  5 PagesIt seems standardized testing controls much of the academic career of a student. Today, test such as the ACT and SAT determine the probability of getting into college while state test such as the Florida Comprehensive Assessment Test (FCAT) and Pennsylvania System of School Assessment (PSSA) serve as an assessment of preparedness toward the upcoming grade of learning. There is still controversy over the workings of standardized test works. While it does check the proper essentials needed to progressRead MoreThe Impact Of Standardized Testing On The Achievement Of Individuals1268 Words   |  6 Pagesinequalities in the United States’ education system, and one of these is the use of standardized test which is the issue that comes in betwe en the individual and their successes. In order to increase the chance of success for an individual, standardized testing should be revoked from education because it does not measure the creativity and knowledge of students which play important roles for one to succeed. Standardized testing is not a reliable way to measure the performance because it does not measureRead MoreAfter Looking At All Of These Sources, I Feel That I Will1439 Words   |  6 Pagesin my field of inquiry. Additionally, I hope to find more secondary sources surrounding the inaccuracies of standardized tests, as these sources will help me build a stronger argument for my research project by allowing me to answer my research question in a more specific manner. Regarding potential limitations to my research, I believe that my main limitation of investigating standardized tests is directly related to the ethical considerations that I myself would have to be aware of when conductingRead MoreThe Benefits Of Standardized Testing887 Words   |  4 PagesStandardized Testing is Not Valuable Standardized testing, what is considered to be a fair and balanced way of evaluating a student’s academic progress, is an incredibly controversial topic. The most well known standardized tests are the PSAT, ACT, SAT, and SAT II. Each of these standardized tests share a similar protocol: all students are to have the same set of questions and are to be scored in a â€Å"standard† manner (the usage of a computerized system). The makers and educators of the standardizedRead MoreEssay on Standardized Test636 Words   |  3 PagesStandardized Test Standardized test have been a means measuring student performance. Some important questions that always come up regarding standardized test are what are the tests really measuring? Are they measuring a person’s intelligence? Their ability to perform well on standardized tests? Or just some random quantity of the person’s IQ? When examining the issues around which these tests are given and the content of the tests themselves, it becomes apparent that however useful theRead MoreEssay on Standardized Testing in Schools1399 Words   |  6 PagesViews on Standardized Testing Standardized testing has long been a controversial method of assessment in our schools. Such tests are important indicators of student achievement and aptitude. However, some standardized test scores have been misused as a manner in which to track students, allocate school funds, and even determine teacher pay. Standardized tests, when used appropriately and for the right reasons, can adequately determine a students present level of strengths and weaknesses and hisRead MoreStandardized Tests Are Not A Success1347 Words   |  6 PagesStandardized Tests are Not a Success Standardized testing has been ruling over the lives of students, making or breaking them in their education without fair judgement. Tests like the SAT and the ACT count for way too much when applying to colleges, which in turn limits the student s capabilities to thrive in an environment that would benefit them. There are many problems within a standardized test that deems them to be unreliable as a true test of knowledge. Although designed to test groups ofRead MoreThe Pros And Cons Of Standardized Testing1511 Words   |  7 PagesOver the years the educational system has faced various controversial issues, but the most recent one making a negative impact on students, is standardized testing. Standardized testing is a type of testing used to evaluate students academic abilities . It is a way to measure if standards are being met but does not provide a variation in the type of administration based on the students needs (Sacks, 2000). In other words, all children are provided these test to track their learning progress basedRead MoreStandardized Testing Is A Common Routine Part Of Their School Year1202 Words   |  5 PagesAngela Li Ms. Weichert English 9H G3 17 November 2016 [INSERT TITLE HERE] For students of all ages across the United States, standardized testing has become a common routine part of their school year. Many laws have been passed over the years, requiring countless standardized tests throughout a student’s educational career for every student.This educational norm has been implemented for the past eighty years for the purpose of allowing comparisons to be made among schools in regards to student achievement

Softdrinks Bad Influence for Our Bones, Teeth, and Body Weight Free Essays

Coca-Cola’s advertisements typically radiate happiness and refreshment. In one of its latest ads, it shows its product as a factory of happiness. Soda advertisements can be very effective in psychologically conditioning people to think that softdrinks are equal to a happy and beautiful life. We will write a custom essay sample on Softdrinks: Bad Influence for Our Bones, Teeth, and Body Weight or any similar topic only for you Order Now It sends a message that when people drink soda, they are drinking their way to a happier life. In reality, softdrinks wreak havoc to people’s health and lives. Sodas, as several scientific studies prove, are not good for us at all. Softdrinks may seem like a refreshing way to ease a hot day, but their short-term benefits cannot outweigh their long-term destructive effects. People should not drink softdrinks anymore, because of its bad influence on our bones, teeth, and body weight. Softdrinks drill cavities into our teeth. Poonam Jain, director of community dentistry at Southern Illinois University School of Dental Medicine says: â€Å"Soda eats up and dissolves the tooth enamel† (Kanigel). Jain examined several sodas by measuring their pH level, which is an indication of acidity. Water has pH of 7; sugar-sweetened sodas range at 2. 5; while diet sodas tally at 3. 2 (Kanigel). Jain stresses that soda’s acidity is even worse for our teeth than solid sugar in candy, because soda corrodes our teeth enamel, which hastens the tooth decay process by making it easier for bacteria to penetrate our teeth (Kanigel). A number of studies, including a University of Michigan investigation of dental checkup data from the Third National Health and Nutrition Examination Survey, back up that adults who imbibe â€Å"three or more sodas a day have up to 62% more decayed, missing, and filled teeth than those who drink less† (Kanigel). Softdrinks are good for sipping, and at times, it seems better to let the taste simmer in our mouth. People do not know that sipping soda actually makes it harder for their saliva to go back to neutral levels (Kanigel). Jain emphasizes that â€Å"This is particularly an issue for people who drink several sodas a day, because they never give their saliva a chance to neutralize† (Kanigel). Clearly, sodas destroy our chances for that beaming close-up smile. Softdrinks eat away our bones too. Several studies showed that softdrinks have been correlated to lower bone density. In the 1950s, children downed 3 cups of milk for every 1 cup of sugary drinks; now, it has been reversed, because children drink 3 cups of sweetened drinks for every cup of milk (Kanigel). A number of experts connect softdrinks with osteoporosis, because people drink milk less, when they drink more softdrinks (Kanigel). The study by Jean Mayer of the USDA Human Nutrition Research Center, on the other hand, does not find a connection between drinking softdrinks and drinking milk, although their study also shows that cola consumption decreases bone density for older women (Tufts University Health Nutrition Letter 1). Girls are also being negatively affected by sodas. In a study of 460 adolescent students in 2000, the Harvard School of Public Health discovered that â€Å"girls who drank carbonated soft drinks were three times as likely to break their arms and legs as those who consumed other drinks† (Tufts University Health Nutrition Letter 1). The study underscores that dark drinks seem to be more health-aversive than fruit-flavored drinks, because the study show that girls who imbibed colas were five times more prone to breaking their arms and legs in their adolescent years than girls who stopped drinking soda(Tufts University Health Nutrition Letter 1). Grace Wyshak, PhD, a biostatistician and the study’s primary researcher, suggests that something in colas hold back the body’s capability to use calcium (Tufts University Health Nutrition Letter 1). She is alarmed that this will make girls more susceptible to fractures and bone problems in later life (Tufts University Health Nutrition Letter 1). Indeed, sipping soda can be similar to chipping our bones away. Drinking sodas add up to our waistline. Olsen and Heitmann and Vartanian et al. review literature on the relationship between obesity and softdrinks. Majority of the studies prove that drinking sodas can be linked to obesity. Pereira also examines the evidence that links obesity and softdrinks. She concludes that several studies illustrate that there is a relationship between drinking sweet drinks like soda and higher body mass index. Marr also mentions studies that blame softdrinks for many children being obese or overweight. David S. Ludwig, MD, PhD, director of the obesity program at Children’s Hospital Boston agrees with Marr and states: â€Å"In my estimation, sugary beverages are one of the two leading environmental causes of obesity, perhaps second only to TV viewing in the magnitude of its effect† (Kanigel). In 2001, he and his peers at the Harvard School of Public Health provided strong evidence that linked obesity and softdrinks (Kanigel). They followed 548 teens for 19 months and discovered that teenagers who drank more sodas were more overweight than those who did not (Kanigel). Another study suggests that fructose in softdrinks can stimulate appetite, which makes it easier for people to get fatter (Kanigel). Softdrinks are fatteners. On the other hand, people who say that softdrinks is a cheap and easy way to feel refreshed want to defend their sodas. The reaction to this is that people can also drink cold water and feel refreshed. They can even drink lemon juice and dash it with honey, and they get less calories and fructose. Soda producers also assert that soda provides funding for many education programs. Yes, soda does that, but how about the bad influence of softdrinks? Childhood obesity cannot ethically fund education. Softdrinks are bad influence in many ways; they are bad for our bones, teeth, and weight. They increase risks for a number of health problems. They are not what they want to be- to bring happiness to people. How can people be in high spirits, when they have bone problems, tooth decay, diabetes, or they are overweight? The ads got it all wrong. Sodas can make people unhappy. Works cited Kanigel, Rachele. â€Å"It Raises Diabetes Risk And Robs Bone. It’s Wrecking Our Teeth. And It’s Making Us Fat. The Culprit? Soda. † Prevention 58. 10 (2006): 160-207. Marr, Liz. â€Å"Soft Drinks, Childhood Overweight, and the Role of Nutrition Educators: Let’s Base Our Solutions on Reality and Sound Science. † Journal of Nutrition Education Behavior 36. 5 (2004): 258-265. Olsen, N. J. and B. L. Heitmann. â€Å"Intake of Calorically Sweetened Beverages and Obesity. † Obesity Reviews 10. 1 (2009): 68-75. Pereira, M. A. â€Å"The Possible Role of Sugar-Sweetened Beverages in Obesity Etiology: A Review of the Evidence. † International Journal of Obesity 30 (2006): S28-S36. Tufts University Health Nutrition Letter. â€Å"Cola May Up Osteoporosis Risk for Older Women. † Tufts University Health Nutrition Letter 24. 11 (2007): 1-2. Vartanian, Lenny R. , Schwartz, Marlene B. , and Kelly D. Brownell. â€Å"Effects of Soft Drink Consumption on Nutrition and Health: A Systematic Review and Meta-Analysis. † American Journal of Public Health 97. 4 (2007): 667-675. How to cite Softdrinks: Bad Influence for Our Bones, Teeth, and Body Weight, Papers

Energy Efficiency in OPEC Member Countries

Question: Describe about the Analysis of Historical Trends Through The Energy Coefficient Approach? Answer: Introduction: A critical problem of falling oil prices is faced by today's world economy that significantly increases the aggregate supply of oil importing countries. The price of oil decreased enormously since June 2014 because of weaker demand for the crude oil in the market. The price of oil is set up by the interaction of both supply and demand curve of oil in the market. In recent periods, the oil price has decreased 50% that have a huge impact on business costs and transport cost reduction. So it is a good news for oil importing nations. The demand shock in the market automatically reduced oil price in global market. Except this demand factor, other factors are there, that affect the price of crude oil in global market. The rise of US economy as an effectively shale oil producer is another factor that affect the price of crude oil in global market. In June 2014, the price of oil has reduced by more than 32%. The price of oil was reduced from $115 per barrel to $70 per barrel during mid-2014(Al-Rashed and Len, 2015). An intergovernmental organization, OPEC, tried to fix oil prices since 1960. In 1970, OPEC was established that is the organization of oil exporting nations as they have substantial oil resources and extract it at a low cost of production. Crude oil is important raw material. Nations those have the insufficient amount of natural resources especially crude oil, it is better for those nations to import oil from OPEC countries. These oil importing nations (like UK) use imported oil to build large scale industries. So the cost of production in UK partially depends on the imported oil price(Geise and Piłatowska, 2015). If there is any change in the oil price, that will affect the cost and so as the profits of these industries. The falling oil price has two types of effects in exporting and importing nations. Body: There are many reasons for the decline in oil price in the global market. The supply and demand condition of crude oil determines the short-term fluctuations in prices as well as a long-term trend in prices(Holt, 2015). It is found that prices often fluctuates quickly to surprises even before real changes occur. The reasons for the sharp decline in oil price are- 1. Changes in OPEC objectives: Saudi Arabia often uses its capacity to increase or decrease oil supply of OPEC as earlier it acted as the swing producer of the cartel. In late November, 2014 OPEC decided to keep its production at 30mb/d that indicated a change in cartel's previous objective. It has changed its objective to maintaining a significant share of the market ((THE MONTH IN BRIEF: Prices continue falling, no oil policy change from new Saudi king, and EU considers sanctions on Libya, 2015). 2. Trends in Demand and Supply: The growing demand for alternative energy sources is the another reason behind the falling oil prices. Energy resources are more efficient and eco-friendly than fossil fuel resources, so investment in those resources increases result in a decrease in the fossil fuel investment. US shale oil production has constantly increased that affects the global demand for oil. So the rise of the US economy as a producer of energy resources does not increase the total supply of oil because US economy does not export these resources to other nations. It only decreases the portion of demand for oil in the market that was coming from US economy. 3. US dollar appreciation: In November 2014, the value of US dollar increases that affects the oil demand in the market. Oil is exported and imported in US dollars across the globe so when the dollar appreciates in 2014 it indirectly affects the demand for oil and make oil more expensive for less developed countries(networkideas, 2015). This causes a downward shift of the demand for oil curve(The National Interest, 2015). 4. Recession in other countries: During this period, many Asian countries face a recession that affects the demand for oil in those countries. It is also found that supply disruptions caused by the conflict in Ukraine, Middle East countries have had an effect on the natural gas and oil markets. Short-term Impact on AS curve of importing nations: The falling oil price has direct effects on the production costs of various industries through reduced input costs. Prices of other energy resources are declined due to the substitution effect of falling oil price. As a result, many sectors including paper, aluminum, and petrochemical face a reduction in input cost where oil is the main raw material. The major beneficiaries are manufacturing industries; agricultural sectors, etc. produce more output in the market. The so aggregate supply of importing nations increases. So people of that country have more products to consume. Oil price reduction increases the real income of oil importing countries. Reduced oil price increases the total supply in the economy, so it reduces the price level. Without an increase in monetary income, people of these countries now feel wealthier because price level falls( Real income is monetary income divided by price) (Finlay and Price, 2015). The marginal propensity to expend increases that affect the total expenditure on products. It is like a tax cut for the people of those countries. People have now more purchasing power than before. Increased real income brings more opportunities to spend rather than to save. Graph 1: Effects of falling oil price on AS curve of oil importing nations In the above figure, it is clear that a decline in oil price has increased the total supply of the economy by making a rightward shift of the aggregate supply curve. So the total production increases and the price level decreases that results in reduced inflation rate. AS0 is the previous supply curve that shifts to AS1. AD0 is the aggregate demand for the economy. There is an increase in real output from q0 to q1 and price level reduces from p0 to p1 . A drop in the oil price causes lower price that means lower inflation and higher cost of living. So the value of imports of importing countries declines that eventually reduces the current account deficits. Falling oil prices reduces expected inflation rate below the targeted level of inflation(Ozdemir and Akgul, 2015). Depending upon the share of oil imports in GDP, it is found that a 10% reduction in the price of oil increases the growth of oil importing countries by 0.5%. So a price of oil and growth of importing countries are negatively correlated. UK economy is growing at a rate of 2.9% that is more expected in the last November(Economicshelp.org, 2014). Falling oil prices reduces transportation and oil related business costs as now these countries import more oil at a lower price. Cost of living of oil importing nations increases due to this fluctuation in price. Lower oil price reduces the cost of production of energy-intensive goods that leads to higher investment in the production(Means, Wynveen and Fann, 2015). The falling oil price has macroeconomic impacts as it raises the cost of living of oil importing nations(Worldbank.org, 2015). Demand and supply of oil are affected by the lower price of oil in the market. Other effects: Falling oil prices indirectly reduces the price of other alternative energy saving resources that eventually reduces the profits of those producers. A drop in oil prices delays the investments into other sources of energy that are more eco-friendly technology-based energy sources like it reduces the use of electric cars(Pierru and Matar, 2014). As oil prices decreases the use of cars rises that brings environmental costs of petrol use with an increase in traffic congestion. Long term effects: The long-term picture is different from the short term effects. At recent days, the biggest danger in European countries is 'fear of deflation'. As inflation at the mild rate is healthy for an economy otherwise, production and employment will decrease(Sotoudeh and Worthington, 2014). At recent days, there is a slide towards deflation as a result of falling oil price. This increases the real debt burden to European countries that will be harder to mitigate. So given deflation consumers are likely to save rather than to spend that makes deflation an actual possibility(riksbank, 2015). Conclusion: Since 1960 OPEC countries have been trying to stabilize the oil price in the market. In November 2014, the price of oil decreases more than 32% results in an increase in the aggregate supply in the oil importing nations. There are many factors behind the shortfall in the oil price. The rise of the US economy as a producer of shale oil reduces a portion of demand for oil in the global market. Besides this factor, appreciation in US dollar, recession in Asian countries, are important factors that reduce the oil price though falling oil price has positive impacts on the oil importing countries. It reduces the inflation rate, raises the cost of living and output of the economy but, in the long run, the picture is different from the short-term situation. In the long run the fear of deflation arises that is a nightmare of European economies. So it can be concluded that shock in oil price has positive effects in a short term but has negative effects in the long run. References Al-Rashed, Y. and Len, J. (2015). Energy efficiency in OPEC member countries: Analysis Of Historical Trends Through The Energy Coefficient Approach. OPEC Energy Review, 39(1), pp.77-102. Economicshelp.org, (2014). Impact of falling oil prices | Economics Help. [online] Available at: https://www.economicshelp.org/blog/11738/oil/impact-of-falling-oil-prices/ [Accessed 9 Aug. 2015]. Finlay, R. and Price, F. (2015). Household saving in Australia. The B.E. Journal of Macroeconomics, 15(2). Geise, A. and Piatowska, M. (2015). Oil Prices, Production and Inflation in the Selected EU Countries: Threshold Cointegration Approach. DEM, 14, p.71. Holt, R. (2015). Falling Behind? Boom, Bust, and the Global Race for Scientific Talent. Phys. Today, 68(3), pp.48-50. Means, E., Wynveen, J. and Fann, J. (2015). The Sky is Falling - Again: Oil Price: Biggest Factor Affecting the Industry. The Way Ahead, 11(02), pp.18-20. networkideas, (2015). Oil Prices and the US Dollar. [online] Available at: https://www.networkideas.org/news/mar2008/oil_prices.pdf [Accessed 9 Aug. 2015]. Ozdemir, S. and Akgul, I. (2015). Inflationary effects of oil prices and domestic gasoline prices: Markov-switching-VAR analysis. Petroleum Science, 12(2), pp.355-365. Pierru, A. and Matar, W. (2014). The Impact of Oil Price Volatility on Welfare in the Kingdom of Saudi Arabia: Implications for Public Investment Decision-making. EJ, 35(2). riksbank, (2015). Effects of the falling oil price on the global economy. [online] Available at: https://www.riksbank.se/Documents/Rapporter/PPR/2015/150212/rap_ppr_ruta2_150212_eng.pdf [Accessed 9 Aug. 2015]. Sotoudeh, M. and Worthington, A. (2014). Long-term effects of global oil price changes on the macroeconomy and financial markets: a comparative panel co-integration approach. Applied Economics Letters, 22(12), pp.960-966. THE MONTH IN BRIEF: Prices continue falling, no oil policy change from new Saudi king, and EU considers sanctions on Libya. (2015). Oil and Energy Trends, 40(2), pp.6-6. The National Interest, (2015). A Rising Dollar + Falling Oil Prices = Big Problems?. [online] Available at: https://nationalinterest.org/feature/rising-dollar-falling-oil-prices-big-problems-12182 [Accessed 9 Aug. 2015]. Worldbank.org, (2015). Most Developing Countries Will Benefit from Oil Price Slump, Says World Bank Group. [online] Available at: https://www.worldbank.org/en/news/press-release/2015/01/07/most-developing-countries-benefit-oil-price-slump-world-bank-group [Accessed 9 Aug. 2015].

History of Easter Sunday

A Beginners Guide to Logo Styles

A Beginners Guide to Logo Styles When creating a logo, there are many different visual options to consider- color, typeface, and imagery to name a few. One of the first decisions you need to make when starting the logo design process is what type of logo mark is best for your project.There are several different types of logos, and each kind has a distinct feel which can influence how your brand is perceived and how effective your logo is. While all logos are essentially combinations of type and images, there are various reasons why you might choose one type of logo over another, as each type has its own strengths and weaknesses in regards to appearance and practical use. Heres a brief overview of the different types of logos and the pros and cons of each one.Wordmark and logotypeOne of the most frequently used types of logos is the wordmark. Sometimes referred to as a logotype, a wordmark simply uses the full name of the company by using typography alone. Some well-known examples of wordmarks include Google, Disney, Subway, and Kelloggs.Heres a sample wordmark logo. Often this typography is stylized or typeset in such a way to create a unique, visually-interesting logo.To ensure that your wordmark is distinct and represents your companys essence, its best to use custom details in the typography, rather than merely using a font with its default settings, to type out your name. Some companies have custom fonts created to differentiate their wordmarks; others use the signature of their founder. Think about how the letterforms interact with each other, and consider using color or type weight to emphasize parts of the mark, like in the example above. Because logotypes rely on type alone to convey your message, its imperative that the logo is typeset well and that all letterforms feel properly kerned, easy-to-read, and balanced.Wordmarks can be a great choice for a new company thats starting out because the entire name of the company is being immediately presented in the logo. This can help you to s tart to build some brand recognizability quickly. However, if your company has a name longer than two or three words, it might be best to consider other options- the longer the wordmark, the more cluttered and overwhelming the logo will be, and the harder it will be to use in applications where space is limited. The examples I mentioned earlier are all just one word, which is one reason why they make good logotypes. Because of their simplicity and cleanness, logotypes are usually easy to replicate and make a terrific choice for companies who will be using the logo across a wide variety of applications.Lettermarks and monogramsLettermarks or monogram logos are built from a companys initials. They are similar to wordmarks in that they use only typography. Think IBM, NASA, CNN, and ESPN.Heres a sample lettermark logo. Lettermarks are especially useful when a company has a long name, and they can help people have an easier time remembering and pronouncing complicated names.Because lette rmarks have fewer pieces than wordmarks, you may find that you have more creative freedom to explore different type treatments. Lettermarks also take up much less space than wordmarks, so in many cases theyll be easier to use across applications. An acronym logo with several letters can feel corporate and official, so keep this in mind if youre considering using a lettermark. If your acronym only has one or two letters, try abstracting the letters to make new shapes or consider how the letters can interact to make a visually interesting composition.Sometimes it may be necessary to employ aspects of both wordmarks and lettermarks to create a logo better suited for your company. For example, if you are a new organization or not well-known, it may be best to write out what the initials of your company stand for underneath your lettermark to help people learn what it is you do, like in the example above. Or, you might find that you can abbreviate the name of your company in the logo wit hout reducing the name to initials only- FedEx (Federal Express) and The Met (the Metropolitan Museum of Art) are two examples where the logo is shortened to create a quicker read and an easier pronunciation.Pictorial or symbolic logoThe next type of mark is a pictorial logo, which consists only of a graphic symbol or icon. Some of the most recognizable brands use this type of logo- Apple, Target, Microsoft, and Snapchat are some examples. The icon you use can either be literal- Targets logo is an actual target- or more conceptual, like the Nike swoosh. One advantage to using a symbol on its own is youre able to communicate something immediate about your company using visual language alone, making pictorial logos ideal for global brands which exist in different cultures with different languages.Heres a sample pictorial logo. Because it represents your company without the use of words, a pictorial logo has to be simple, distinct, and memorable.Pictorial logos can be a challenge for n ewer or smaller companies to use simply because they require much previously established brand equity. Even though a pictorial logo on its own can create a bit of intrigue and mystery, its ultimately not practical enough to use for every application. Large, influential corporations can generally get away with using a symbol on its own as a logo because people frequently see and interact with these brands. However, many big companies didnt make the switch to pictorial logos until they were more established. For example, Apples iconic logo was frequently seen along with the companys name during its early years until the brand became recognizable enough without the type. Another example of this is Starbucks, which has recently dropped their name from their emblem logo and now uses the Mermaid illustration on its own after developing into a globally recognized company. Companies like these have grown to the point where they simply dont need to include their names anymore, which makes lo go replication simpler and easier.Combination markOne of the most common types of logos is the combination mark, which is simply a logo that uses both typography and a pictorial mark. Well-known combination marks include Dominos, Verizon, Amazon, and Adidas.Heres a sample combination mark logo. Because they employ both text and imagery, combination marks allow much creative freedom and design choices, making them a versatile choice for just about any type of business.Combination marks are ideal choices for new companies because including text along with imagery is an effective way to help the public start to recognize your brand immediately. They are generally easier to trademark because of their distinctness, and they have a degree of flexibility and adaptability which allows them to be broken into their respective pieces in certain applications. For example, the pictorial part of the mark can be used on its own for favicons, app icons, and even merchandise.There are a few challeng es with combination marks that are important to consider as you design. Because of the number of elements in these logos, its easy for combination marks to quickly become too cluttered or disjointed, so make sure you avoid using too many fine details. The type and icon should work together- ensure that together these elements feel balanced and harmonious. Depending on the layout of the type and icon, you might end up with a logo thats difficult to use in different applications, so you may want to consider creating horizontal and vertical versions of the mark.EmblemsOne of the most traditional choices when it comes to logos, emblems have been used throughout the history of branding to contain type and imagery in a holding shape. Usually resembling badges or crests, emblems have an official, academic feel about them which makes them popular with schools and government agencies, and car companies tend to use emblems for their compact nature. Some well-known emblem logos include Starbuc ks, UPS, the NFL, and Ford.Lastly, heres a sample emblem logo. Because of their classic, vintage feel, emblem logos have made a bit of a comeback in trendier industries like coffee companies, breweries, and sports teams, but an emblem can look sleek and modern as well.The biggest challenge when it comes to emblems is limiting the level of elements inside and around the mark. If illustrations are included, then make sure theyre simple enough to be easily reproduced with any printer and recognizable at any size. Keep extra strokes, flourishes, and other visual elements to a minimum- as a general rule, the less complex your design, the better.Now that you know a bit about the different types of logos, dont be afraid to do your own research on what kinds of logos are commonly used in your industry as you begin your design process. When choosing what type of logo to use, its important to consider all factors in order to make the most effective logo possible. Explore how each type of logo could work for your project, and ultimately think about all the various contexts your logo will be in as its introduced to the public.

Information System Essay Example | Topics and Well Written Essays - 3000 words - 1

Information System - Essay Example In spite of maintaining a high performance on the business parameters, Comair was simply grounded for a full 3 days during the peak holiday season because it faced a highly damaging IT risk issue on December 24, 2004, when the company’s Information system for managing the scheduling of the crew and flights crashed. It is impossible for an airline to fly when its mission critical crew scheduling system fails. In case of Comair, this IT failure resulted in a loss of approx $20 million which was actually wiping out it previous quarter earning of $25.7 million. This report is a study in the Comair Information systems and highlights the gaps between the IT strategy and business strategy. The report also attempts to suggest an information system which can take care of the gaps between business and IT strategy so that such failures as mentioned above are prevented as much as possible as well as identifies the people, technology and organization issues which Comair must take into account before building a resilient information system. Comair information system was purchased from SBS international in the year 1986 after union and federal regulations forced Comair to meet higher standards in its management procedures. To comply with the regulations, Comair leased software from SBS International to track & schedule its flight crews. The system worked admirably and was a welcome relief for the staff who were managing the schedule using the pen & paper until then. As the business started growing, Comair felt a need to upgrade its information system as the existing system was written in FORTRAN for which there was no in-house expertise available. Moreover it was the only system using old IBM AIX platform compared to current HP UNIX. Following table lists down the milestones in Comair’s IT journey until Dec 24, 2004 against their business strategy. As can be clearly seen from the comparative

Feedback of Failure festival Essay Example | Topics and Well Written Essays - 250 words

Feedback of Failure festival - Essay Example In the event at Boulder, the theme of the festival was the â€Å"Value of Failing.† In the event, various aspects were on the list, among them they functions of failure in our world. The event tries to point out the things that are masked by success, which failure attempts to unmask. The characters of the show are two dancers, a man, and a woman. The invitation to people to help in the coming up with a different perspective towards failure is in the attempt to discuss the role of failure in betterment of human life. In the trailer of the event, there is nothing to see, depicting the masking that has been brought about by success. People do not think of the impact of failure on one’s life, in terms of making him or her better in what they do. The event attempts to widen the scope of view among people of failure as a success booster and motivation to work even harder. The festival’s attempt to change the societal view of failure helps in maximizing the appreciation of failure in people’s day to day

In depth study on IKEA

In depth study on IKEA The scope of this paper is to conduct in-depth study on IKEA, the global home furnishing retailer from different perspectives. The report consists of IKEA corporate and business strategies in global markets, the firm previous experience in US and business model IKEA applied in Asian countries. 1.2 Objectives The objective of this paper is to produce a comprehensive report to CEO with the aim of determine IKEA strategic position in the future. The report critically assesses IKEA current market positioning and challenges IKEA have to overcome in order to sustain the competitive advantages. SWOT analysis is used to provide clearer picture regarding the firm internal performances in term of strengths and weaknesses, as well as the external opportunities and threats. Meanwhile, macro environment issues will be evaluate by using PESTEL analysis to capture IKEA potential growth and firm competitiveness. Recommendation to promote IKEA future growth will be provide base on strategies review. 2.0 Company Background 2.1 Industry and Company Background In 1943, a Swedish entrepreneur Ingvar Kamprad established IKEA. The name of IKEA came from its founder name Ingvar Kamprad, the farm Elmtaryd and home country Agunnardy where Ingvar Kamprad grew up. IKEA has developed rapidly as a global home products retailer. The corporate structure mainly divided into two divisions which are operation and franchising. Operation covered the management of majority stores, design, purchasing, supply functions and manufacture of furniture, which manage by a private profit Dutch company, INGKA Holding. In 1982, Kamprad established Stichting Ingka Foundation, a non-profit foundation that control over INGKA Holding. Ingka Foundation chaired by Kamprad and five executive committees which included her wife. The IKEA trademark and concept is owned by separate Dutch firm, the Inter IKEA Systems based in Luxembourg. Every IKEA stores pay 3% of sales to Inter IKEA as a franchise fees. IKEA consumers are mainly distributed into four different geographic region s, Europe, America, Middle East and Asia. The vision of IKEA is to provide a better living solution which is affordable and its mission statement is to offer functional and stylish low price furniture which everyone could afford. 2.2 Company Product and Services IKEA seized retailer chain that sells flat pack furniture, kitchen and bathroom accessories across the world. The furniture designed to be self assembled in order to reduce transportation cost. Besides, the company include traditional Swedish food restaurant in their stores, which serving Swedish meatballs, smoked salmon, lingo berry tarts and cream source. Additionally, thoughtful part of IKEA is many stores have play area for children named Smaland, where parents able to drop their children to playground while shopping and pick them up at another entrance. 2.3 Corporate and Business Strategies The impressive growth of IKEA lies on the distinctive corporate and business strategies. IKEA employ marketing mix strategy to position its brand identity in the market. Armstrong et al. (2006) explains that marketing mix strategy is a business model tools that focus on product, price, place and promotion. IKEA provide wide range of product selection. Although the product functional category is same, IKEA designed it in different features. For example, IKEA laptop stand act user friendly like a small table allow customers to use their laptop while lying on sofa. In term of pricing, IKEA flat pack furniture able to reduce transportation cost which resulted in price saving. Moreover, IKEA tend to locate in suburban area. This factor helps cut operational cost and able to provide more parking spaces for customers. Besides, Armstrong et al. (2006) also mentions that promotion is a marketing communication that consists of advertising, personal selling, sales promotion and public relations . IKEA promote their products by mail order service and free distribution of catalogue which enables IKEA cut cost in furniture storage. To improve competitiveness, IKEA modified the value chain strategy. Bartol et al. (1993, p.211) explains that Porter argues a business able to improving and value adding by focus on the key internal activities in the value chain. However, the independent (1994, p.9) states that IKEA integrate the value chain by create a two directional value adding system between customers and suppliers. On the other hand, IKEA used to expand by franchising method in their globalization strategy. Currently, IKEA has further explored their globalization strategy by joint venture. Evans et al. (2000) states IKEA joint venture strategy enable the firm minimizes the financial risk, expand the expertise network and get to know local market better. 2.4 IKEA Performances According to IKEA group fiscal year 2010 report, the independent (2010) states that IKEA currently opened 280 stores in 26 countries. The total sales archived 23.1 billion euro by 2010, raise 7.7% compare to its 21.4 billion sales in 2009. The net profit increased 6.1% at 2.7 billion euro. The IKEA market share mainly distributed in Europe which is 79%, North America 15%, Asia and Australia 6%. The distribution of purchasing per region is Europe 62%, Asia 34% and North America 4%. In term of growth perspective, IKEA demonstrated sustainable sales improvement which was average 21.9 billion euro in the past three years, 21.2 billion euro in 2008, 21.4 billion euro in 2009 and 23.1 billion euro sales by year 2010. 2.5 SWOT Analysis of IKEA 2.5.1 Strengths IKEAs distinct strategies have successfully shaped it strengths in competitive furnishing environment. The strengths comprise of strong global brand recognition that able to retain group of customers. Another strength is distinctive business strategies allow IKEA control over the products design, low pricing and global sourcing materials. Backward integration is one of the strength as well that permit IKEA enjoys economies of scale. 2.5.2. Weaknesses The weaknesses of IKEA derive into few elements. IKEA niche markets concept did not work in every country. Another potential barrier is IKEA over emphasis low price products may lead to their customers doubtful in products safety. Furthermore, IKEA has limited manufacturing capabilities by its own due to global sourcing strategy. 2.5.3 Opportunities An outstanding corporate realized that encounter weakness is the key of opportunity. The firm has foreseen the great opportunities in developing countries where IKEA may put more concentration on outsource his business in some developing Asia countries which is potential because of low cost manufacturing for example Cambodia. Meanwhile, India high population rates also one of the huge markets for IKEA expansion. IKEA may improve the existing its customers network by promote more online shopping. 2.5.4 Threats IKEA facing extreme environmental threats among competitors, some of the new entry companies adapted IKEA low cost strategy and imitated its flat pack furniture concept in the markets. On the other hand, global economy recession may reduce consumers buying power in emergent markets. Likewise, political instability may influence IKEA business performance. Chapter 3: Main Body 3.1 Assessment on IKEA Current Strategic and Distinctive Competitiveness In order to archive competitive advantages among competitors, IKEA adopted Porters generic strategy which comprise of differentiation strategy, differentiation focus, cost leader and cost focus which enable IKEA differentiate their brand identity among competitors. IKEA uphold its differentiation concept by offering high quality and low cost products to archive competitive advantages. Porter (1985) states that differentiation aims at deliver products and services that are different from the product mix of their competitors at a premium cost. The company provides functional style of self assembly furniture which material used is source globally to reduce the cost. Guardian (2005) describes that IKEA able to cut their prices at an average of 2% to 3% each year to compete in some markets segment. To sustain the differentiation strategy, IKEA may focus in adding more additional features into different products and keep the products user friendly. Adoption of differentiation focus allows IKEA to focus on particular segmentation market. Porter (1985) illustrates that differentiation focus means of differentiating its product within smaller number of target market segment. Recent years, IKEA concentrate its segmentation markets by opening trading office globally to serve customers better. Venorika (2006) states that IKEA opened 46 trading offices in 32 countries by 2006 where the suppliers need to fulfill IWAY code of conduct in supplying materials. To fulfill variety of local demands, IKEA should ensure the suppliers and designers constantly customize some of their products to provide range of choices. The advantage of being cost leader in market is able to draw attention and attract customers in long run business. Guardian (2005) illustrates that IKEA attain cost leaders by working together with its suppliers, provide technology and consultation. Likewise, cost focus can be mutual benefits for manufacturer and consumers where manufacturer save its cost of production and consumers enjoy the cost saving harvest. For example, the benefits of global sourcing where Captell (2005, newspaper) states that one of the IKEA best selling products Klippan sofas price was $354, by 2006 the price has drop to 202. To sustain cost focus, IKEA should critically examine some suppliers and further diversify its major suppliers for their materials. For example, Map of The World (2006) states that Canada, Russia and United States are top timber producing countries. 3.2 Organizational Gaps to Date Increasingly globalization is an enormous challenge for IKEA. To sustain, IKEA should further integrate their management by letting its independent business group has greater managerial decisions to effectively implement business process and boost quicker respond during crisis occur. Carrillat et al (2004) illustrates management that market driving is described to be outstanding in implementing unique business process, figuring market structure and value adding to their organization. Secondly, a company that provides professional service able to retain customer loyalty. Rowley (2005, pg 574-578) states customers loyally are company business core assets in the competitive market environment which add value to a business future. IKEA may review their service policy while dealing with customers flow during weekends. It can be archived by retraining their staffs to handle more customers efficiently. Alternately, the company can increase their manpower by hiring part time workers which is lower cost. Development of information technology has increase convenience in searching broad information. Brent (2005, pg 2) explain that a comprehensive information system allows company strategic core to be flexible, scalable and effectively operating in a high stress and limited resource environment. Hence, IKEA should utilize the information technology resource by promotes online shopping to resolve weekend customers flow issue. 3.3 Performances of Current IKEA Strategy 3.3.1 Analysis on IKEA challenges in US market. IKEA in United States In the mid of 1980s, IKEA entered United States to challenge an entirely different culture. IKEA success in United States doesnt come easily. Although the low price products always preferences of consumers but IKEA still faced difficulties at the beginning stage. Measurement standard and size of furniture were the major issues to IKEA. Nordin study (2002) illustrates one of the customer feedbacks emphasized they were drinking out of vases to refer the size obstacle. In order to delight American markets, IKEA realized the importance of modify its products design to suit local needs. By the mid 1990s, the independent (2003) states that IKEA has successfully increased the revenue from USD 600 million to USD 1.3 billion and became IKEA third largest markets after Britain and Germany by 2002. PESTEL analysis for United States I. Political Factors The research by Wayne et al. (2006, p.101) states that United States exercise constitutional republic in their political system for decision making process. The government promotes equality of laws which is fair to all everyone, therefore the policy has resulted equal opportunity to enhance trade freedom. However, governments tax policies play important role that impact business competitiveness during economy recession. For example, the independent (2009) states tax reform act enacted on 1986, the incentive has benefits individual but loaded burden to corporate. II. Economic Factors The United States gained steady growth of GDP in the past decade. Wright et al. (2007, P.185) illustrates that the capitalist mixed economy result in well developed infrastructure and high productivity that lead United States become the world largest economy. Nevertheless, the saving and loan crisis during 1980s and 1990s has great impact to United States business and financial system. Timothy et al. (2000) states from 1985 to 1995 United States insured thrift institutional deficit from 3,234 to 1,645 has resulted raise in interest rates. III. Social Factors United States is one of the largest countries with highest populations in the world. Adam et al. (2001) illustrates that United States society consists of multicultural immigrants and vary in ethnical diversification. Understand different levels of American culture are a challenge as well as opportunity to overcome barrier in order to compete with local markets. For example, IKEA strategy of niche markets has failed due to American cultural preference in bigger size products. IV. Technological Factors The science and technology advancement have shaped American success in various aspects including economic, education system, infrastructure and legal institutions. Rapid growth of technology provides job opportunities and promotes growth in business markets. In addition, the facilities and expertise available has encouraged foreign investments. Linda et al. (1991) describes that technological advancement is essential for economic growth. Porters Five Forces Model Analysis for IKEA I. Rivalry The competitors try to adapt IKEA strategy by offer low price and functional furniture products. In low end market, Wal-Mart tends to cut price and do promotion on their furniture products. Conversely, Ethan Allen aims for high end market by offer functional quality products with comfort shopping atmosphere. Tewary (2002) states the furniture markets in United States are highly fragmented, the top ten furniture retailers were just stand 14.2% of total markets share. However, IKEAs strength to deliver brand identity in both ends allows the company to develop in coming future. II. Substitutes Currently, IKEA effective global sourcing strategy and unique supply chain management has allows the firm leading without threats of substitute. Moreover, IKEA innovation designs at all time able to satisfy trend of consumers demand. John Leland (2002) states typical Americans shopper like new things, travel abroad, take challenges and functional technology. Thus, IKEA consistently revise the fashion design style of furniture able to tag along consumers trend. Power of Buyers Consumers have limited choice on selection by specific retailer, due to particular retailer focus in certain perspective for example, design, quality, service and pricing. IKEA stands advantage on all. Therefore, the bargaining power is little for consumers. Nordin study (2002) illustrates that customer visit to IKEA able to find good design and low pricing products. Therefore, in IKEA internal perspective, the consumers bargaining power is little. New Entrants Most of the IKEA stores are located outside the cities to avoid massive traffic and provide bigger parking space. IKEA did not expand the markets in metropolitan areas, so there is potential for another furniture retailer to offer low price products to compete IKEA markets share. Tewary study (2003) shows that United Stated furniture reported USD 67 million sales by 2002 and keep on growing. Hence, some of the retailers may seize opportunity in sharing the furniture markets. Power of Suppliers IKEA has high demand in timber for their products. The supplier needs to bids contracts for supply raw material to IKEA. Meanwhile, IKEA will provide consultation in term of technology and training to ensure the consistency of material quality. Hence, the supplier bargaining power is low. Due to green environmental issues, it can impact the timber supply. Knight study (1998) shows that more than 200 million hectares of forests vanished due to development became the barriers of supply raw materials, Green Agreement of Tariffs has signed allows corporation to seek more profitable forest. Factors to Consider in Assessing Industry Attractiveness. Factors High Impact Low Impact Description Ref 3.3.2 Growth Potential and Competitive Advantage IKEA Secure in China IKEA in China In 1998, IKEA opened its first furniture store in Beijing, China. The company core target customers are the middle class young people which are around 30 years old. IKEA realized that different strategy need to be use while entry a new market. Lee et al (1998) states that China has numerous differences in culture, political, economic and business models compare to Sweden. Among the challenges, Trompenaars et al. (2004) illustrates that as a new business entry, language is one of the main barriers for IKEA enter China market. To win Chinese customers heart, IKEA has the Chinese translation named of Yi Jia which means comfortable and family. PESTEL analysis for china PESTEL analysis critically evaluates IKEA potential growth and present arguments on its competitive advantage to secure in China. I. Political Factors China exercise communism in their political system. In China, the government controls all the resource activities. Capdevielle study (2007) states that China enacted reform and opening up policy that opened its market to attract foreign investment in 1978. The policy provided opportunity for many multinational companies to expand their business in China. However, government tax polices influence markets growth. A study of Li et al. (2007, p.26-27) illustrates that 70% of foreign investment enterprise reported loss due to the transfer pricing measure enacted by China in 1990s to control the wealth out of their nation but China has slowly loosen the trade policy to promote business growth. Presently, IKEA adapted joint venture strategy to share risk of losses as well as dealing with government policy to archive competitive advantage. II. Economic Factors The joined of China into World Trade Organization (WTO) has result the country economy growth rapidly. Phang et al. (2010) describes that China is the second largest world economy after United States by 2010 with the GDP of $1.337 trillion. The strong economy growth has raised China people purchasing power toward the housing demand which can be a huge potential for furniture industry. Wang (2003, p.121-143) states that housing investment annual rates has increased by 20% which is currently urban Chinese most important property. Nevertheless, IKEA facing competitive challenges in China local markets due to government weak control on intellectual property. Imitation of brand pattern which offer in very low price often found in China markets. Therefore, IKEA global sourcing strategy and supply chain management effectiveness which constantly offer low price products determine the company growth. III. Social Factors China has the world largest population. A study by Judith et al. (2010, p.4) illustrates that population of china has risen approximately to 1.35 billion by 2010, the world largest population and estimate to be peak during 2030 which is 1.5 billion. From the social point of view, that is a great opportunity for foreign investor to fight against the business markets share. However, the population aging issue and the one child government policy in China should be taking into consideration due to IKEA targeting young middle class people. Bloom et al. (2008, p.40) states that China population aging and low fertility rates could result impact on future economic growth. IV. Technological Factors Over the past decade, China has archive significant improvement in their science and technology development. The rapid improvement in research and development drive manufacturing industry expansion and create more jobs opportunity. Wang (2007) illustrates that china government implement policy to raise the ratio of RD to GDP, resulted sustainable growth which reported 1.4% by 1996 compare to 0.7% of GDP in RD during 1987. Nonetheless, lack of local core technology may increase foreign company cost in buying the technology license and import to China. For example, the independent (2006) states due to the lack of core technology, local company paying 20% to 40% of price for each computerized numerical control machine. Yet, IKEA stand advantage with the unique value chain management in providing technology consultation for their suppliers to maintain long term business relationships. 3.3.3 IKEA Current Strategy on Market Diversification (China) IKEA Diversification in China Globalization is the current trend for most of the companies nowadays. However, Brooks et al. (2004, P.233) illustrates that there is certain level of risk to invest in foreign country. To gain market share in new entry countries especially Asia, IKEA corporate and business strategies determine its sustainability and competitive advantage among competitors in future. For example, IKEA globalization strategy in Asia country, China, comprise of joint venture, localization and pricing strategies. Joint Venture First of all, IKEA decided to joint venture with local companies in China due to one of the macro-environmental element which was China government policy. Capdevielle et al (2007) elucidates that China practice joint venture policy to gain mutual benefits and principal of equality for their nation. Dealing with entirely different culture, IKEA adapted passed experience in globalization to analyze China market. Joint venture strategies add value to IKEA by sharing risk of losses. Bragssington et al. (2003, p.106) points out that full analysis should be conduct in order to informed the expansion decision to contribute the success in investment. Localization To continually growth IKEA business after joint venture, the firm adapted localization strategy to suit local Chinese culture. For example, the independent (2005) illustrates that IKEA localization strategy consists of offer wide range of Chinese market products that tailor customers preference as well as the design of showroom is constructed accordance to Chinese style. Despite of it, IKEA also focus on Chinese sub-culture to lure the local customers. Copeland et al. (1986) states that Chinese preference on decoration in red color during Chinese New Year which means good luck and fortune. Recent years, one of the most exclusively IKEA localization effort was during Chinese New Year. In 2006 Chinese New Year, many IKEA products designed with red rooster to welcome the Chinese year of rooster. Pricing Strategies IKEA based on its low price strategy in offering wide range of quality products to consumers. Usunier (2000) elucidates that product price is always a vital communication element between buyers and sellers. To compete with local furniture retailers, IKEA has dramatically slashed their products price and outsourced locally to reduce cost. Song (2005) points out that currently 70% of IKEA selling products are made in china and certain products has slunk 70% of its original price. For example, the tray BAGN for eating on bed purposes cost RMB 29 in 2007 compare to its price RMB 89 during 2000. Chapter 4: Recommendation To survive in the changing environment, IKEA have to constantly adapt changes and aware on customers preference trend. Several elements IKEA may focus to improve its value proposition as well as to maintain competitive advantages. 4.1 Justification on IKEA diversify strategy in China Joint venture strategy in China has improved IKEA operational network and culture understanding. Jonsson (2008) states that IKEA react more responsive to the local Chinese demands due to the sharing knowledge of Chinese culture with joint venture partners. Recent years, Capdevielle (2007) points out that IKEA has currently offer typical Chinese furniture such as Chinese kitchen wares. IKEA pricing strategies in China have significant progress throughout the years. Wei (2007) illustrates that by 2002 IKEA overall products price drop 12% and sales increase by 35% in 2003 compare to year 2002. Despite of it, IKEA move further to improve their customers service. Wei (2007) also mentions that IKEA started to provide delivery service with a little charge and even free of charge for deliver their products for those area are near. 4.2 IKEA Diversification on New Asia Country As the global business operational costs increase for example labor cost. IKEA may look for alternative opportunity to source its business from developing country. Cambodia can be IKEA potential business expansion due to the broad agriculture activity and strong GDP growth in recent years. Mohan (2005, p.10) points out that there is potential growth in future for Cambodia as an agriculture dependent country due to the labor cost advantage. Furthermore, Purcell et al. (2010, p.9) states the opened policy of Cambodia government in joining the ASEAN and WTO has increased the GDP 9.6% by 2007. The political and economic factors are vital elements IKEA should consider while entering into a new market. 4.3 Continue Focus on Innovation Innovation is a key in adding value to development of organization. Drucker (2002, p.95-103) states that capability to be innovative in an organization is the key to endure business grow. IKEA has a very different innovation perspective compare to others organization. Victoria et al. (2007, p.46) illustrate that IKEA posses unique forms of innovation in introducing new technology, widening the low cost products design range to maintain long term suppliers and consumers relationship. Victoria et al. (2007, p.46) also mentions IKEA focused on technological innovation by online products provision and supply chain management which contributed to the growth of its business. The critical factors to continue IKEA success in innovations are all level of consumer centric innovation, further analyzes the segmentation markets by research and innovative marketing campaign to match local preference. 4.4 Reviews on Strategy Competitiveness For IKEA to lead furniture industry as a market driver, the firm should periodically review and enhance the existing strategies. Adaption of blue ocean strategy enables IKEA to seek the value of innovation by cost reduction and differentiate it products to meet customer needs. Kim (2005, p.4) explains that blue ocean strategy enable corporate to create new customer value and provide lasting core competitiveness. Moreover, blue ocean strategy challenges the traditional business concept in breaking market competition and growing organization brand identity. Continually review the business strategy provides bigger picture and direction for an organization to attain growth in future.

A Summer Trainng Report on Recruitment & Attrition Management

A Project Study Report On Training Undertaken at ICICI PRUDENTIAL LIFE INSURANCE CO. LTD. Titled â€Å"Recruitment and Attrition Management† Submitted in partial fulfillment for the Award of degree of Master of Business Administration Submitted By: – Submitted To:- ANITA SINGHAL Ms. Sonali Singh Chauhan MBA Part 3rdLecturer of MBA Department 2011 – 2013 PREFACE Theoretical knowledge without practical knowledge is of little value. Theoretical studies in the classroom are not sufficient to understand the functioning of complex & large sized organization.A student of management can have a theoretical knowledge, but he/she must have a practical knowledge too, so that he/she can be able to tackle the various problems that arise in business. Therefore, it becomes necessary for a management student to undergo any project work. Practical knowledge supplements the theoretical studies and covers all the possible area, which is left uncovered in classroom. A systematic prac tical training is necessary for a trainee to bring in him the confidence for job performance & mental preparation which enables him to take up future job responsibility.It exposes student to invaluable treasure of experiences. I had received training at ICICI Prudential Insurance Co. Ltd. Jaipur (Raj. ), in the Recruitment and Attrition Management. During the training program, I got the opportunity to learn valuable things regarding management. It was my fortune to get the training in a very healthy atmosphere. The management of the company offered learning situation, sufficient facilities & training opportunities to fulfill the objectives of training. The overall gain to me will be reflected in the report itself.This project has really exposed me to a far new world & I sincerely hope that â€Å"ICICI Prudential Insurance Co. † will find my study equally valuable as I found it in shaping my career. Acknowledgement A research study cannot be completed without the help guidance of various individual & institutions. I expressed my sincere thanks and gratitude to all those who made it possible for me to complete this report. With great pleasure and sincerity I wish to express my deepest sense of gratitude towards Mr.AMIT GOYAL (Branch Manager) for their valuable guidance and Practice suggestions and for patiently enduring my numerous queries I would highly thankful to Mr. Sudhanshu Shanker (Senior Manager Human Resources) who assigned this project to me and providing me the opportunity to complete this project with their guidance and experience. I wish to thank ICICI Prudential life Insurance Co. Jaipur, (Raj. ) for providing me an opportunity to work with them on this project. My stay in the organization has been a great learning experience.This exposure has greatly enriched me with knowledge. (ANITA SINGHAL) MBA – 3rd SEM Executive Summary Board of Directors: The ICICI Prudential Life Insurance Company Limited Board comprises reputed people from th e finance industry both from India and abroad. Ms. Chanda D. Kochhar, Chairperson Mr. N. S. Kannan, Director Mr. K. Ramkumar, Director Mr. Barry Stowe, Director Mr. Adrian O’Connor, Director Mr. Keki Dadiseth, Independent Director Prof. Marti G. Subrahmanyam, Independent Director Ms. Rama Bijapurkar, Independent Director Mr.Vinod Kumar Dhall, Independent Direct INDEX Chapter NO. | | TOPIC| | PAGE NO. | 1| | INTRODUCTION TO THE INDUSTRY| | 7| 2| | INTRODUCTION TO THE ORGANISATION| | 10| 3| | RESEARCH METHODOLOGY| | 33| | | 3. 1 TITLE OF THE STUDY| | 33| | | 3. 2 DURATION OF THE PROJECT| | 33| | | 3. 3 OBJECTIVE OF STUDY| | 33| | | 3. 4 TYPE OF RESEARCH | | 34| | | 3. 5 SAMPLE SIZE AND METHOD OF SELECTING SAMPLE| | 35| | | 3. 6 SCOPE OF STUDY | | 35| | | 3. 7 LIMITATION OF STUDY| | 36| | | FACTS & FINDINGS| | 38| 5| | DATA ANALYSIS AND INTERPRETATION| | 40| 6| | SWOT ANALYSIS| | 54| 7| | CONCLUSION| | 57| 8| | RECOMMENDATION & SUGGESTIONS| | 59| 9| | APPENDIX| | 62| 10| | BIBLI OGRAPHY| | 65| CHAPTER – 1 INTRODUCTION TO THE INDUSTRY Overview of the Life Insurance Sector in India: With largest number of life insurance policies in force in the world, Insurance happens to  be a mega opportunity in India.It’s a business growing at the rate of 15-20 per cent annually and  presently is of the order of Rs 450 billion. Together with banking services, it adds about 7 per  cent to the country’s GDP. Gross premium collection is nearly 2 per cent of GDP and funds available with LIC for investments are 8 per cent of GDP. Yet, nearly 80 per cent of Indian populations are without life insurance cover, health insurance and non-life insurance continue to be below international standards. And this part of  the population is also subject to weak social security and pension systems with hardly any old age income security.This itself is an indicator that growth potential for the insurance sector is immense . A well-developed and evolved insurance s ector is needed for economic development as it  provides long term funds for  infrastructure development and  at the same time strengthens the risk  taking ability. It is estimated that over the next ten years India would require investments of the order of one trillion US dollars. The Insurance sector, to some extent, can enable investments in infrastructure development to sustain economic growth of the country.With a large capital outlay and long gestation periods, infrastructure projects are fraught with a multitude of risks throughout the development, construction and operation stages. These include risks associated with project implementation, including geological risks, maintenance, commercial and political risks. Without covering these risks the financial institutions are not willing to commit funds to the sector, especially because the financing of most private projects is on a limited or non- recourse basis. Insurance companies not only provide risk cover to nfrastr ucture projects, they also contribute long-term funds. In fact, insurance companies are an ideal source of long term debt and equity for infrastructure projects. With long term liability, they get a good asset- liability match by investing their funds in such  projects. IRDA regulations require insurance companies to invest not less than 15 percent of their  funds in infrastructure and social sectors. International Insurance companies also invest their  funds in such projects. Insurance is a federal subject in India. There are two legislations that govern the sector-The Insurance Act- 1938 and the IRDA Act- 1999.The Government of India liberalized the insurance sector in March 2000 with the passage of the Insurance Regulatory and Development Authority (IRDA) Bill, lifting all entry restrictions for private players and allowing foreign players to enter the market with some limits on direct foreign ownership. Under  the current guidelines, there is a 26 percent equity cap for foreign partners in an insurance company. There is a proposal to increase this limit to 49 percent. Premium rates of most general insurance policies come under the purview of the government appointed Tariff Advisory Committee.The opening up of the sector is likely to lead to greater spread and deepening of insurance in India and this may also include restructuring and revitalizing of the public sector companies. A host of private insurance companies operating in both life and non-life segments have started selling their insurance policies since 2001. CHAPTER – 2 INTRODUCTION TO THE ORGANIZATION Company Profile: ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank – one of  India's foremost financial services companies-and prudential plc – a leading international financial services group headquartered in the United Kingdom.Total capital infusion stands at Rs. 37. 72 billion, with ICICI Bank holding a stake of 74% and Prudential plc  h olding 26%. We began our operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). Today, our nation-wide team comprises of over 954 branches in addition to 1,015  micro-offices, over 296,000 advisors; and 21 banc assurance partners. ICICI Prudential was the first life insurer in India to receive a National Insurer Financial Strength rating of AAA (Ind) from Fitch ratings.For three years in a row, ICICI Prudential has  been voted as India's Most Trusted Private Life Insurer, by The Economic Times – AC NielsenORG Marg survey of ‘Most Trusted Brands'. As we grow our distribution, product range and customer base, we continue to tirelessly uphold our commitment to deliver world-class financial solutions to customers all over  India. Company Promoters: ICICI Bank: ICICI Bank Limited  (NYSE:IBN) is India's  largest private sector bank  and the second largest bank in the country, with consolidated total assets of $ 121 billion as of March 31, 2008.ICICI Bank’s subsidiaries include India’s leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank’s  presence currently spans 19 countries, including India. Prudential Plc: Established in London in 1848, Prudential plc, through its businesses in the UK, Europe, US, Asia and the Middle East, provides retail financial services products and services to more than 20 million customers, policyholder and unit holders and manages over ? 267 billion of funds worldwide (as of December 31, 2007).In Asia, Prudential is the leading European life insurance company with life operations in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Prudential is one of the largest retail fund managers for Asian sourced assets ex-Japan. Its fund management business has expanded into ten markets, compr ising of China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan, Vietnam and United Arab Emirates. Vision and Mission Statement: Their vision is to make ICICI Prudential Life Insurance Company the dominant new insurer in the life insurance industry.This they hope to achieve through their commitment to excellence, focus on service, speed and innovation, and leveraging our technological expertise. The success of the organization will be founded on its strong focus on values and clarity of  purpose. These include: Understanding the needs of customers and offering them superior products and service  building long lasting relationships with their partners providing an enabling environment to foster growth and learning for their employees and above all building transparency in all our  dealings. They believe that they can play a significant role in redefining and reshaping the sector.Given the quality of their parentage and the commitment of their team, they feel that th ere will  be no limits to their growth. Board of Directors. The ICICI Prudential Life Insurance Company Limited Board comprises reputed people from the finance industry both from India and abroad. Ms. Chanda D. Kochhar, Chairperson Mr. N. S. Kannan, Director Mr. K. Ramkumar, Director Mr. Barry Stowe, Director Mr. Adrian O’Connor, Director Mr. Keki Dadiseth, Independent Director Prof. Marti G. Subrahmanyam, Independent Director Ms. Rama Bijapurkar, Independent Director Mr. Vinod Kumar Dhall, Independent DirectPrinciples and Types of Insurance: Principles of Insurance: Insurance is a ‘risk transfer mechanism' – it transfers the financial risks of everyday life from you to an insurance company, but only in terms of the financial consequences of risk. Without insurance, if you car was damaged, it would cost you a lot of money to fix it or to buy another one. It could cost you even more to pay for compensation to someone else involved in an accident. Insurance prote cts  your financial  interests. It  cannot  alleviate the  emotional consequences of an accident. It cannot provide for humanitarian ideals.It can't help you with sentimental losses. But properly used, it will protect your financial investment in your car and your legal obligations should you have an accident. Insurable Interest Before you can insure anything, you must have a legally recognised financial interest in what you are insuring. For motor insurance, you can't take out an insurance policy on the car  driven by the latest film star in the hope that it will crash and you can claim. That is nothing more than gambling. You have no financial interest in the  well  being of the object insured and would gain by its destruction.But you can insure the car you own, or drive. You would suffer  financially if it is damaged or stolen and  benefit from its continued existence. Indemnity This word is used to describe the type of payment you would receive. A motor polic y and a household policy are both a contract of indemnity. It means, subject to the terms of the contract, you are entitled to be put back in the same financial position after a loss as you were in  before the loss. In terms of a ‘new for old' policy the measure of indemnity is agreed at the point of sale rather than the time of claim.The term is also sometime used to indicate if your insurer  will meet the claim at all. A refusal to indemnify is a refusal to pay the claim. ATTRITION It is important to understand the high attrition rate in Indian insurance sector, which stands presently around 35% taking into consideration the Recruitment and Selection of Insurance sales personnel, and various reasons behind the attrition rate are as follows: Controlling Attrition In an ideal world, employees work hard, love their job, worship their workplace, feel like a family and would never leave.But in the real world, employees quit at the drop of a hat. In today’s scenario, it is the major challenge before the insurance companies to control the high attrition rate. As the Indian insurance industry grows exponentially, companies are taking the big leap from survival strategy to competitive strategy. Hence, there is a constant thirst for the best and the brightest of employees, and the result is heavy attrition. In addition, there are several other reasons as to why employees quit. The reasons are too varied to be clubbed together, but the bottom line remains the same—it is all about money!Therefore, it is no wonder that the compensation levels in the industry are heading north. Companies are literally bidding for talent and luring away employees with attractive salaries and designations. While HR experts define it the function of demand and supply, it is a serious concern for employee retention. A Critical Issue After IT and BPO, it is now the insurance sector that is facing the issue of high attrition rates. For most HR managers, employee retentio n is the biggest challenge. Talent or human resource is a major asset for any company.Company Invest high amount of money for their recruitment, selection and training and what happens to company if these talents or employees leave the organization in short while seeking new opportunities. Indian Insurance Industry is one of the fastest growing knowledge based sector with annual attrition rate of around 30-35% compared to the global insurance attrition rate of 10-12% per annum. Current statistics show that higher attrition rate problem mainly exists in Marketing and R;D departments. Major reasons for high attrition rate, stated by employees during the survey are- 1.Inadequate salary or compensation plan. The immediate gain in salary package was found to be responsible for job change in 61 per cent of the cases. 2. Poor management 3. Uninteresting job 4. Lack of motivation Job Lacking Opportunity for Future Advancement Leaving company by the employee not only leads to loss of money f or the company in his training and development of knowledge but it also increase the threat of information security if employee moves to rival company and loss of the business. Whenever a well-trained and well-adapted employee leaves any organization, it creates a vacuum.The organization loses key skills, knowledge and business relationships, and it is not an easy task to find a sustainable substitute. Situation is worse when it happens at a critical (decision making) position, as there is a scarcity of such technical resources in the market. Attrition directly affects the company. Recruiting and training program for employees is an expensive affair. The company has to invest a lot while recruiting an employee. Attrition is a universal phenomenon and no industry is devoid of it, but the degree fluctuates from industry to industry.Major insurance companies in India are age-old and established, having their own culture and work practices and therefore, employee turnover will be a comm on phenomenon in such companies. Attrition is a serious issue in the insurance industry because the industry is knowledge-based and hence employees are its â€Å"assets†. Many HR experts believe that money, though a key factor, is not the only one which makes employees quit. Attrition also happens when people hate their working conditions, do not like their team-mates or perhaps do not like what they are doing.There are also cases when people leave their job for family reasons or when they wish to migrate. Experts also believe that organizational culture has a great impact on who stays and who goes. And the culture of an organization is determined by the quality of the relationship between bosses and their subordinates. According to a popular saying, employees never leave the company, they leave their bosses. An inefficient boss creates poor work culture, which is one of the frequent reasons for quitting. Employers often fail to understand the importance of providing opportun ities for development of their employees or their career growth.A conducive working atmosphere, good culture, training and career growth with adequate salary are some provisions that control attrition. Every employee comes to his organization with some aspiration. An organization is viewed as a place where employees meet their aspirations of growth and development, values of trust, teamwork and transparency. If a company respects them and their skills, realize their potential and provide them with a healthy environment to learn and grow with flexible compensation, employees take that as a strong reason to stay on.Recognizing the contribution of outstanding achievers also inspires others to try hard and put in their best. A good organizational behavior also focuses on areas like training, career development and believe in equipping workforce better on the professional front. Experts say that good organizational behavior is instrumental in extending the tenure of employees in the orga nization as it increases their self-esteem, confidence, morale and motivation. A substantial growth of employee’s self-esteem is as important as the concept of learning in the industry.Otherwise, experts fear that insurance organizations will meet a sorry fate as far as retention policies are concerned. Attrition is the Function of Demand and Supply The demand comes from the growth of the industry and the policy of the company. These two things decide whether there is a demand of fresher or experienced employees. On the other hand, the supply comes from the educational institutions and the market. Normally the supply from the educational institutions is enough to meet the demands of the insurance industry, there is a lack of experienced people in the industry, which in turn has created an imbalance.The imbalance is crucial to the growth of the industry. While the industry is growing, not all companies are capable of taking fresh people and groom them. Hence, the current statu s demands experienced people and shortage of skills or retaining existing employees pose an issue for the industry. In the current scenario, the demand of experienced and good employees is actually outstripping the supply. In such a situation, higher salary structures pose a major challenge in controlling attrition levels in the industry. Moreover, the salary growth plan is not well defined as well. All this encourages poaching by companies offering higher salaries.Though the salary is decided keeping in line with the market trends, the qualification, experience and the attitude of the individual matters. Salary or even increments are dependent very much on what kind of value adding the person is or will do in the organization. Besides, HR experts from the industry believe that out paying is not a winning tactic for companies. The organization’s reward strategy reflects its power to drive quality employees. Apart from salary, recognition of work is a healthy retention strateg y. If the organization values its employees, recognizes and appreciates their skills and work, it pays.It is important to keep an eye on fast track people who are intelligent and excellent performers. Performance is a primary requirement; therefore, excellent performers should be valued. They should be identified, nurtured and provided growth opportunity. HR's Role and Strategies in ICICI PRUDENTIAL LIFE INSURANCE CO. As the struggle for reducing employee attrition rates is intensifying, recruiters are putting renewed efforts in identifying talent, which is committed and productive. However, while everyone is competing for talent, in experts' opinion, a hiring spree can be a blunder sometimes.Stringent recruitment process could help reduce attrition to a certain extent. An internal referral mechanism is also very useful in reducing attrition rates in companies. A thorough analysis of a candidate's background or behavior pattern, adaptability or liking would help the organization wit h good resource pool and less attrition rates. Hiring slayers rather than stars is yet another strategy. According to experts, some of the most talented people often have the tendency to move on. The reason being their eagerness to climb by shifting from one company to another. Frequent job hoppers are not the ultimate gainers. They gain or earn only in terms of money but those who opt to work in one organization for long are able to learn and gain experience which pays in the long term,† An efficient HR focuses on creating a good work culture and work out different strategies in line with organizational philosophy. According to experts, HR managers must use the combination of growth, learning opportunity and pay attention to employees' personal needs and participation. The needs of the employees should be regularly gauged through open communication, polls and feedback mechanisms to maintain consistency in performance and high motivation levels.Insurance employers need to unde rstand the same and deal this issue on a war footing so as to avoid loss of good employees and, also the business. This brings to the issue of recruitment and selection. If these initial steps are flawless, it also helps in reducing the attrition. SIGNIFICANCE OF RECRUITMENT AND SELECTION PROCESS â€Å"Recruitment and selection refers to the chain and sequence of activities pertaining to recruitment and selection of employable candidates and job seekers for an organization†. Every enterprise, business, and entrepreneurial firm has some well defined employment and recruitment policies and hiring procedures.Importance of Recruitment is given below: Attract and encourage more and more candidates to apply in the organization. * Create a talent pool of candidates to enable the selection of best candidates for the organization. * Determine present and future requirements of the organization in conjunction with its personnel planning and job analysis activities. * Recruitment is the process which links the employers with the Increase the pool of job candidates at minimum cost. * Help increase the success rate of selection process by decreasing number of visibly under qualified or overqualified job applicants. Help reduce the probability that job applicants once recruited and selected will leave the organization only after a short period of time. * Meet the organizations legal and social obligations regarding the composition of its workforce. * Begin identifying and preparing potential job applicants who will be appropriate candidates. * Increase organization and individual effectiveness of various recruiting techniques and sources for all types of job applicants. Factors Governing Recruitment External Factors * Supply and demand * Unemployment rate * Labor market * Potential social Sons of soil * Image Internal Factors * Recruitment policy of the organization * Composition of temporary and part time employees. * Preference to local people even by multinational s as they understand local language. * Size of recruitment * Cost of recruiting Fig. 1: The General Recruitment Process 1. Identify vacancy 2. Prepare job description and person specification 3. Advertising the vacancy 4. Managing the response 5. Short-listing 6. Arrange interviews 7. Conducting interview and decision making. The recruitment process is immediately follow by the selection process i. . the final interviews and the decision making, conveying the decision and the appointment formalities. Recruitment and Selection are perhaps the most important tasks for an organization. Recruitment refers to the process of searching and appointing prospective candidates in an organization. An organization must undertake the recruitment procedure if it wants to appoint the right people under its employment. According to Edwin B. Flippo, â€Å"Recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organization†. A process of finding and attracting capable applicants for employment. The process begins when new recruits are sought and ends when their applications are submitted. The result is a pool of applications from which new employees are selected†. â€Å"Recruitment is the activity that links the employers and the jobseekers†. Sources of recruitment Why Does Organization Prefer Internal Sources? * Internal recruitment can be used as a technique of motivation. Suitability of internal candidate can be judged better than the external. * Candidates as â€Å"known devils are better than unknown angels†. Employee’s psychology needs can be met by providing an opportunity for advancement. * Employee’s economic needs can be met by providing an opportunity for advancement. * Cost of selection can be minimized. * Cost of training, induction, orientation, etc can be minimized. SELECTION PROCESS in ICICI PRUDENTIAL LIFE INSURANCE CO. The main objective of a selection procedur e is to determine whether an applicant meets the qualification for a specific job, and then to choose the applicant who is most likely to perform well in that job.The entire process of selection begins with an initial screening interview and concludes with a final employment decision. When a selection policy is formulated, organizational requirement like technical and professional dimensions are kept in mind. Selecting a suitable candidate can be the biggest challenge for any organization. According to Dale Yoder – â€Å"Selection is the process in which candidates for employment are divided into 2 classes – those who are to be offered employment and those who are not. † 1) Pre Interview Screening This is generally the starting point of any employee selection process.Pre Interview screening eliminates unqualified applicants and helps save time. Applications received from various sources are scrutinized and irrelevant ones are discarded. A preliminary Interview i s conducted. 2) Preliminary Interview The application of candidate whose screening is successful is found to be eligible for the preliminary interview which covers the personal as well professional details of the prospective candidate. 3) Final Interview This interview is formal in depth conversation conducted to evaluate applicant’s acceptability. 4) Medical ExaminationIf all goes well, then at this stage, a medical examination is conducted to make sure that the candidate enjoys sound health and does not suffer from any serious ailment. 5) Checking References Most application forms include a section that requires prospective candidates to put down names of a few references. References are contacted to get a feedback on the person in question including his behavior, skills, conduct etc. 6) Job Offer A candidate who clears all the steps is finally considered right for a particular job and is presented with the job offer. An applicant can be dropped at any given stage if consid ered unfit for the job.Only after successfully clearing all the hurdles, an applicant can enjoy the feeling of being selected for a particular job. 7) Induction Programme New entrants after joining are given induction programme. It helps the new employee to understand and develop a sense of identification with the company and he can clearly understand his job and will be able to perform his work in good manner. HR POLICIES AND PROCEDURE HR department deals with the management of human resources. It is responsible for the creation of harmonious working relations among the participants of the organization.It effectively deals with the process of planning, directing, developing, and utilization of human resources available to the company. Personnel department basically involved with the management of personnel or human resources. Personnel management is the planning, organizing, directing, and controlling the procurement, development, integration, maintenance and separation of the huma n resources to the end that individual, organizational and social objectives are accomplished. Recruitment Checklist of ICICI PRUDENTIAL LIFE INSURANCE CO. * Has the vacancy been agreed by the responsible HOD? Is there up-to-date job description? * What are the conditions of employment for their vacant positions? * Has a candidate specification been prepared? * Has the manpower requisition form been submitted earlier? * Has the job advertisement been agreed? * Have the interview arrangement been made? * Have unsuitable candidates held in reserved been informed? Explanation of Recruitment Process Steps in Recruitment process are as follows: 1) Requirement Gathering: Requirement gathering starts with the job description provided by the different department.The manpower requisition forms are provided by the HR department and then filled by the respected departments. Job description contains criteria such as qualification, professional experience, designation in the organization, urgenc y of manpower requirement in the organization. 2) Analysis of the Requirement: It is a clear requirement with a detailed explanation. A clear understanding enables a recruiter to provide a valuable manpower to the required department in terms of giving them a right candidate that matches up their requirement and to provide a candidate with good opportunity to sharpen his skills and achieve his personal goals. ) Sourcing of CVs: In order to find the relevant profile for the job, it is very essential to search the CVs. This can be done in following ways: * Casual application from local places. * Contacts through the present employees. * Data bank * Portals, such as Naukri. com * Former employee * Campus interview. 4) Screening of CVs: This is very important step. It decides whether the CV matches the job description given by the department head. In this step the recruiter has to study the following details in deep:- †¢ Date of birth †¢ Highest qualification †¢ Experienc e †¢ Skills †¢ Expected salary, etc. ) Arranging the interview: After screening the CVs, the interview schedule is scheduled by the recruiter. Once the schedule is fixed, candidates are called for interview. 6) At the time of interview: Candidate is given the personal data form to fill before the interview. Personal data form covers all the in depth information of candidate. Personal data form and resume attached to it is handed over to the interviewer before an interview. Then preliminary interview and final interview is conducted. 7) Medical Checkup: Selected candidates are sent to medical checkup with pre medical checkup form.The main objective of this test is to detect whether the applicant is physically fit to perform work or not and to protect the employer from worker compensation claims. 8) Reference Check: Reference check is made for an experienced candidate. Many employer request name, contact number, address of reference for verifying the additional background in formation of the candidate. 9) Documentation: After the reference check is positive, candidate is called for further procedure of documentation. After documentation the candidates are provided with offer letter. 10) Induction Programme:New entrants are given induction programme. It helps the new employee to develop the sense of identification with the company. The newly entrants is given information about the major products, departments and organization, key statistics. This helps the newly joined employees to understand their work in a better way. Criteria for Recruiting a Medical Representative A Check List 1. Age It is advisable to select them young, usually between 21 and 25 years. 2. Education Depending upon the level of technical knowledge required for promoting your products you can decide on this. 3. ExperienceIt may be advisable to select a fresh graduate with good scholastic record and extracurricular activities. Some companies prefer limited experience of a year or two in similar companies. In the case of an experienced candidate look for his accomplishment, tract record, etc. 4. Appearance A pleasing personality is always preferred. 5. Manners He / she should have good manners as he moves in a sophisticated highly educated class. 6. Voice and Expression There should be clarity of voice, modulation and grammar 7. Reactions Alertness, quickness of response. 8. Drive Ability to stimulate, enthuse others and self-assurance. . Intelligence Comprehension, reasoning ability, keenness and smartness is expected of him/her. 10. Interest Sincerity of ambitions and personal goals, interest in other people. CHAPTER – 3 RESEARCH METHODOLOGY The core concept underlying research is its methodology. The methodology controls the study, dictates the acquisition of the data, and arranges them in logical relationships, sets up a means of refining the raw data, contrives an approach so that the meanings that lie below the surface of those data become manifest, an d finally issue a conclusion or series of conclusions that lead to an expansion of knowledge.The entire process is a unified effort as well as an appreciation of its component parts. According to J. W. B. est, â€Å"Research is considered to be formal, systematic, intensive process of carrying on the scientific method of analysis. It involves a more systematic structure of investigation usually resulting in some sort of formal record of procedures and report of result or conclusions. † According to P. M. Cook, â€Å"Research is an honest, exhaustive, intelligent searching for facts and their meanings or implications with reference to a given problem.It is the process of arriving at dependable solutions to problem through planned and systematic collection, analysis and interpretation of data. The best research is that which is reliable, verifiable and exhaustive so that it provides information in which we have confidence. † 3. 1 Title of the Study: Recruitment and Attri tion Management 3. 2 Duration of the Project: 2 Months (25th June to 24th August) 3. 3 Objective of the study The objectives of the study are as follows: * To understand the concept and mechanism of insurance. * To have an overall view of the Recruitment Process in a leading private sector company. To get a firsthand knowledge as regards to the proper implementation of the extent Recruitment Policies in ICICI PRUDENTIAL LIFE INSURANCE and its preparedness to meet the new challenges in the area of Recruitment. * To review the Human Resource Policies of ICICI PRUDENTIAL LIFE INSURANCE and compare with them Human Resource philosophy given in the literature. * To observe any legal requirement which apply to the recruitment and selection process. * To get familiar with the organization. * Getting practical experience regarding the organizational function. To learn about the policies and functions of the organization. * To understand the culture in the organization and its effect on emplo yees. * To get industrial exposure and experience. 3. 4 Type of the Research To get complete knowledge about the recruitment and selection activities information are gathered on the basis of both primary and secondary sources. PRIMARY DATA : Primary data are those which are a fresh and for the first time and thus happen to be original in character. Primary data were collected by direct interview with the authorities and staffs and by observation and participation.SECONDARY DATA : Secondary data are those which have already been collected by someone else and which have been passed through the statistical process. Secondary data were collected from various records kept in departments, company profiles, magazines and websites. 3. 5 Sample size and Method of selecting sample SAMPLING SIZE: 100 It means how many people to survey. SAMPLING UNIT: The researcher must define the target population that will be surveyed the sampling unit for my survey is wholesalers, retailers, masons, contrac tor and consumer of Rajasthan State.SAMPLING PROCEDURE: RANDOM SAMPLING Due to the time limitation and lack of sufficient knowledge I confined my study till random sampling. 3. 6 Scope of the Study Recruitment is the process of searching for prospective employees and stimulating them to apply for job in the organization. Recruitment is a positive process of searching for prospective employees, whereas selection is a negative process because it involves rejection of unsuitable candidates. Today the scope of the recruitment is very broad. The scope of the recruitment at ICICI PRUDENTIAL LIFE INSURANCE CO. enerally covers the following steps: – * Enhancement of productivity. * Quality manpower. * Committed job assignment. * Development of teamwork. * Better utilization of existing manpower 3. 7 Limitation of the Study The present research work is undertaken to maximize objectivity and minimize the errors. However, there are certain limitations of the study, which are to be taken in to consideration for the present research work. * The study was conducted only for the performance of Insurance advisors, Adayar branch Chennai city. It may not be suitable for other organizational employees. The advisor’s behavior may not be same in other branches in Chennai city or country, because of the difference in their performance, target, motivation, attitude, approaches with customers, culture, and working environment etc. * The research was done based on the details provided by the 70 advisors; the conclusion derived may not be wholly applicable to all branches in the city. The study is conducted with the help of the database provided by the Unit manager. * As the target population is large and due to the time constraint, convenience sampling technique was used to select the respondent. Chapter-4 FACTS AND FINDINGS Majority of the respondents believed that larger risk coverage of their policy was the main feature that attracted them to buy that policy, low prem ium was the next important feature. * ICICI Prudential is the largest private player in the insurance  industry in India. * Due to the increasing concern of people towards their health/life the life insurance  business has good prospects. * There are few short term plans which are not known to the  public. * Company has high policy charges which are not affordable by the lower middle and lower class people. * Out of total population of 1 billion of country, only 22% have insurance cover.So we can say that there is still large potential for both the public and private companies. Private companies have to give varied customized product to compete with the LIC which is holding about 97% of the total market. CHAPTER-5 ANALYSIS AND INTERPRETATION 1. What is the biggest benefit of life insurance? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| Security| 40| 80| 2| commission| 5| 10| 3| Protection of wealth| 5| 10| 4| all| 0| 0| total| | 50| 100| Analysis: Interpretation: The ab ove graph shows that the biggest benefit of life insurance is security with 80% and the next two shows the equal % that is 10% benefit ) Is there any performance incentives? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| yes| 47| 94| 2| no| 3| 6| total| | 50| 100| Analysis: Interpretation: The above graph shows the performance incentives are 100% given in the company. 3) How do you recruit employees in ICICI PRUDENTIAL LIFE INSURANCE CO.? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| References| 3| 6| 2| Advertisements| 5| 10| 3| Consultancy| 35| 70| 4| Walk-ins| 7| 14| total| | 50| 100| ANALYSIS: INTERPRETATION: The hiring process in this company is done by consultancy of 35 respondents and next is through walk-ins. ) How frequently you recruit employees? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| 6 months| 5| 10| 2| 1 year| 0| 0| 3| 3 months| 5| 10| 4| Every month| 40| 80| total| | 50| 100| ANALYSIS: INTERPRETATION: In this company the employees are recruite d frequently for every month for this the respondents are 80%, after this 3 months and 6 months are 20%. 5) What is the range on scale of getting maximum ; good quality profiles? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| Average| 35| 70| 2| Good | 10| 20| 3| Very good| 5| 10| 4| excellent| 0| 0| total| | 50| 100|ANALYSIS: INTERPRETATION: The above graph shows that the range of getting good quality profiles are average are 70%,and good are 20% and very good is shown by 10%. So no excellent are there. 6) Under what criteria do you consider while screening the profile? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| Age | 5| 10| 2| Qualification| 7| 14| 3| Work experience| 38| 76| 4| References if any| 0| 0| total| | 50| 100| ANALYSIS: INTERPRETATION: The above graph shows while screening the profile work experience is given more importance by 76%, and next by qualification by 14%. ) What is the % of candidates who clear the aptitude test? SL. NO| RESPONSE| NO OF RESPON DENTS| PECENTAGE %| 1| 100| 0| 0| 2| 70| 10| 20| 3| 80| 35| 70| 4| 50| 5| 10| total| | 50| 100| ANALYSIS: INTERPRETATION: The above graph shows the % of 70% of the candidates clear the aptitude test. 8) Do you normally provide training skill development to new recruits? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| yes| 42| 84| 2| no| 8| 16| total| | 50| 100| ANALYSIS: INTERPRETATION: The above graph shows the training provided to new recruits is yes by 84% and no by 16%.So training is provided to some extent. 9) How many steps include in selection process? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| 5| 7| 14| 2| 6| 0| 0| 3| 8| 0| 0| 4| 4| 43| 86| total| | 50| 100| ANALYSIS: INTERPRETATION: The above graph shows the selection processes include mostly 4 and sometimes 5 in this it show 86% include 4 steps. 10) After selection of candidates what is the time for offer release? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| Same day| 0| 0| 2| 3-5 days| 37| 74| 3| 1- 2 days| 10| 20| 4| 7 days| 3| 6| total| | 50| 100| ANALYSIS: INTERPRETATION:The above graph shows after selection the offer letter is given to the selected candidate in 3-5 days and if the candidate is good then 1-2 days 11) What is the employment rate in ICICI PRUDENTIAL LIFE INSURANCE in a year? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| 70 | 5| 10| 2| 80| 35| 70| 3| 90| 10| 20| 4| 100| 0| 0| total| | 50| 100| Analysis: INTERPRETATION: The above graph shows the employment rate in ICICI PRUDENTIAL LIFE INSURANE is 70% in a year and 35 are accepted. 12) What is the experience required for HR position in ICICI PRUDENTIAL LIFE INSURANCE? SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| | 3 years| 5| 10| 2| 4 years| 15| 30| 3| 2 years| 0| 0| 4| 5 years| 30| 60| total| | 50| 100| ANALYSIS: INTERPRETATION: The experience required for HR position in ICICI PRUDENTIAL LIFE INSURANCE CO. is 5 years and accepted by 30 members. 13) What is attrition rate in ICICI PRUDENTIAL LIFE INS URANCE? (No. of employees leaving the company in a year) SL. NO| RESPONSE| NO OF RESPONDENTS| PECENTAGE %| 1| 50| 40| 80| 2| 60| 10| 20| 3| 80| 0| 0| 4| 30| 0| 0| total| | 50| 100| ANALYSIS: INTERPRETATION: The attrition rate in ICICI PRUDENTIAL LIFE INSURANCE is 50%, and accepted by 40 members. CHAPTER-6 SWOT ANALYSIS S.W. O. T Analysis of ICICI Prudential Life Insurance: Strength: * ICICI Prudential is one of the largest financial institutions of India. * Money power, which makes them ignorant about the gestation period. * Motivation factors provided by the Company. * Service quality, which is the crux of their mission. * A huge data base of corporate clients, retail customer, and bank customersof ICICI. * Highest paid up capital deposited  in IRDA, in comparison to all players. * Training provided to all people associating with ICICI Prudential. Weakness: * High targets for financial advisors and for the sales  departments. Many competitors in the market offer same product by the title difference in the premium and offerings. * Very huge premium of policies. * Problematic to advisors also. * Sustainable to risk associated with investments in money market. Opportunities: * Health insurance and pension schemes, an estimated market potential of  approximately $15 billion. * Tie up with more corporate agents all over India. And Tie up with broker  (agent) also. * Strong brand of company helps  to boost sales in market. * Attract more people of providing customer centric products. Threats: * Players like Bajaj and Birla Sun  life with low premium for the similar  plans. People are not aware of different distribution channels. * Threat from existing insurance players. * Threat from new entrants. * Changes in the policy of IRDA. CHAPTER-7 CONCLUSION Over the last few decades companies have increasingly begun to realize the importance of customer satisfaction. Where trading environments have become saturated and customers increasingly hard to come by, customer retention has become imperative as the customer-to-business level in the Indian context; the disconfirmation paradigm is still the predominant paradigm influencing the customer satisfaction process.As it is pivotal in this competitive era of globalization as every player in this banking industry is making various efforts to increase its pie share or if no increase at least maintains their market share. In relation to the primary research analysis undertook by me, inference can be portrayed that people are incline towards the LIC as they find them more reliable and they also prefer because of their long term relationship with the customer segment. So last we can say that for the insurance sector to succeed they must pay close attention to the revealed choice criteria of the customer in their decision making activity.Therefore customer relationship management programs must be designed to keep the customers intact that includes aligning product and service offerings with cust omer needs can only be achieved when sufficient knowledge of customer requirement has been captured. Thus accurately understanding the customer’s need is the most important step towards achieving customer satisfaction. CHAPTER-8 RECOMMENDATION AND SUGGESTON There are some recommendations: Open some more branches in semi urban and rural area: ICICI Prudential has almost its branches in urban area or  metros. So in order to increase the no. f customer, ICICI Prudential should increase the approach towards potential customers. For that it has to increase the branches in the semi urban cities like C, D grade  cities. And the rural marketing is the best option for  ICICI Prudential to increase its base in the market. Improve customer services: In order to take the advantage of being industry leader in private sector, ICICI Prudential has to improve its customer services. According to my experience in the company, a good number of customers forget to pay their premium at time so it causes a big loss to the company.ICICI Prudential has already collaborated with the ICICI bank for its Banc assurance facility and then  can include another feature in it. ICICI bank can offer a bank  account with the life insurance policy in which an ATM card will be  provided. This card will have  all the information regarding the policy as like future premium payment dates, payment made, money value of  the policy at that date, value of the unit linked plan and  all other information what the customer want. This will help the customer to pay premium on  time and save their losses.This will be mutually helpful for both sister companies, ICICI bank  will get new account and  ICICI prudential will be able to more efficient services to their customers. Bring some unit linked life insurance plans in the market. Being a market leader doesn’t ensure the leadership in the future. Since after  increment in FDI from 26% to 49%  all player will have the o pportunity to capture the market share. So in order to maintain its position ICICI Prudential should-Introduce some new market linked insurance plan, which will give a competitive advantage to the ICICI Prudential against its competitors.Trained the financial advisors more efficiently: In the changed scenario, more  efficient training will be needed, so ICICI Prudential should provide good and efficient training to their financial advisors. Because they are the one  who interact directly with the customers. So good training will give them the right way to deal  with the potential customers. Suggestions * LIC ; ICICI Prudential should work upon building good reputation of its brand as good reputation has direct effect on purchase of insurance product. LIC ; ICICI Prudential should work upon raising the awareness of the product and give more option and provide transparency so as to make selling of its product easier. * Advertising of the insurance product should stress on the ne ed of security. * Insurance should be popularized as the means of securing future rather than saving tax. * Policies should be issued quickly and with less formality. * Other services should be provided. * Reference group are the most effective medium of advertising insurance. CHAPTER-9 APPENDIX QUESTIONNAIRE 1. What is the biggest benefit of life insurance?A) Security B) commission C) protection of wealth D) all 2. Is there any performance incentives? A) Yes B) No 3. How frequently you recruit employees? A) 6 months B) 1 Year C) 3 months D) Every month 4. How do you recruit them? A) References B) Advertisements C) Consultancy D) Walk-ins 5. What is the range on scale of getting maximum ; good quality profiles? A) Average B) Good C) Very Good D) Excellent 6. Under what criteria do you consider while screening profile? A) Age B) Qualification C) Work Experience D) References if any 7.What is the % of candidates who clear the aptitude test? A) 10% B) 20% C) 30% D) 50% 8. Do you normal ly provide training skill development to new recruits? A) Yes B) No 9. If yes do you send your employees for external training? A) Training institutes B) workshops C) seminars D) none 10. How many steps include selection steps? A) 5 B) 6 C) 8 D) 4 11. On what skill sets candidates are selected in ICICI PRUDENTIAL LIFE INSURANCE CO.? A) Qualifications B) Capabilities C) Soft skills D) All the above 12. After selection of candidates what is the time for offer release?A) Same day B) 3-5 days C) 1-2 days D) 7 days 13. How do you evaluate a candidate in his/her HR interview? A) Aptitude B) Qualification C) Communication skills D) All 14. What is the experience required for HR position in ICICI PRUDENTIAL LIFE INSURANCE CO.? A) 3 Years B) 4 Years C) 2 Years D) 5 Years 15. What is the attrition rate in ICICI PRUDENTIAL LIFE INSURANCE CO? (Number of employees leaving the company in a year) A) 30% B) 40% C) 20% D) 10% 16. What are the top reasons for any improvement in attrition? Ans. 1. Ski lls Development 2. Communication 3. Promotion/Progress . Management Style 5. Work-Life Balance CHAPTER-10 BIBILOGRAPHY 1. ICFAI Human Resource Management – ICFAI University Press. 2. Gary Dessler, Human Resource Management- PHI Pvt. Ltd. , 2005. 3. G. C. Beri, Marketing Research- Tata McGraw-Hill Publishing Company Limited 4. Udai Parrek and T. Venkateshwara Rao, Designing and Managing Human Resource system, Oxford ; IBH publishing co. Pvt. Ltd. , 2003. 5. K. Aswathappa, Human Resource and Personnel Management, Tata McGraw-Hill Publishing Company Limited, 2005. * http://www. iciciprulife. com * http://www. google. com * http://www. wikipedia. com